Due to the double level layout the building footprint could be accommodated on a relatively small site footprint . Visibility from the external road deep into the lower ground level is a feature . Large entrance features to the Woolworths and the variety store on the third level ensure visibility for the upper ground .
Improved Visibility 3m high shopfronts are visually increased in size by introducing signage panels above the shopfronts . The walkway canopies are also high to provide ample visibility to the shops and their signage under the canopy , thereby obviating the need for the proliferation of signage above parapet walls . Signage on architectural features is reserved for the key anchor stores .
Key Factors of Success The developer was able to recognise the centre ’ s potential in spite of the dismal state of the original building which put off many other possible investors . The key to unlocking the potential was the ability to create two interlinked ground levels that created the opportunity to provide enough shops and parking on a relatively small footprint to enable an acceptable investment return . Strong anchoring of both levels provide the strength to drive the foot traffic on which the line stores are dependent . A modern , architecturally pleasing building visibly showcases tenants which adds to the attractiveness of the area .
The building is a major improvement on the existing structure and is rewarded by fully let tenancies of high quality .
38 Ridgeview