ARCHITECTURAL FOCUS
discovering a series of full-scale micro-architectures that bring different design visions to life. These installations have been developed in collaboration with leading names in Italian design. Within these spaces, Florim’ s brands and collections come together to offer versatile solutions: from ultra-thick technical slabs to the thinnest and most flexible curved surfaces, each material adapts to a wide range of design needs. The restyling also introduced four fully equipped co-working areas, conceived as collaborative spaces where professionals, designers, and the FLORIM team can come together to co-create and exchange ideas. Aesthetic consistency and high technical performance are woven into a narrative that goes far beyond the traditional concept of a showroom. This is a place to explore a new way of designing, one that’ s driven by innovation, sustainability, and emotional impact.
How was the immersive visitor experience developed, and how does the dialogue between ceramic material, light, and architecture unfold? A masterful use of lighting and the integration of digital content come together to create a truly sensory experience. Light plays a central role in guiding visitors through the space, highlighting textures, shaping atmospheres, and enhancing every material detail. Visitors find themselves immersed in a striking, emotionally engaging setting, where a dynamic visual narrative brings each environment to life. The material becomes a form of language, and every surface contributes to building a clear design vision. It’ s a new kind of tool for those imagining the spaces of tomorrow. Here, ceramic is no longer just a material, it becomes an integral part of architecture, a system that evokes emotion and inspires new forms of creativity. Designed to suggest concrete, functional solutions, Florim Gallery weaves together aesthetic consistency and technical performance, going far beyond the traditional showroom concept. Because this is a space meant to explore a new approach to design, one shaped by innovative, sustainable surfaces capable of delivering genuine emotional impact.
About Matteo Nunziati Matteo Nunziati is considered one of the most influential international architects and designers of his generation. In 2000, he founded his own studio in Milan, specializing in interior architecture and design, with an approach focused on luxury, wellness, and residential projects. Specializing in luxury hotels, wellness centers, spas, and residential projects, he has completed projects over the years in Italy, the United Arab Emirates, Qatar, Saudi Arabia, Kuwait, India, the Maldives, China, and the United States. His exclusive projects, enhanced by a skillful selection of materials and furnishings, chosen from the excellence of Made in Italy design, have been published in leading Italian and international magazines. In addition to his work as an architect, Matteo Nunziati collaborates with some of the most prestigious design brands. He has received numerous prestigious awards for his design products, including the Good Design Award, the Wallpaper Design Award, and the Red Dot Design Award. His projects are dominated by the careful selection of materials, attention to detail in furnishings, and the valorization of“ Made in Italy” as a distinctive element. Matteo Nunziati represents an interesting intersection between interior architecture, product design, and luxury brand experience. His collaboration with Florim began many years ago: first with the use of surfaces in his projects, then with the creation of Tesori, a collection for the CEDIT brand, and finally with the design of spaces such as the Florim Flagship Store in Milan, up until the new Florim Gallery.
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