ARCHITECTURAL FOCUS
Interior and key elements
The interior extends the idea of fluid connection: curved elements with integrated shelving, a coralcolored polycarbonate ribbon, and rose terrazzo floors create continuity and openness. Wide steps guide visitors smoothly through the showroom, reinforcing the immersive flow.
At the northwest entrance, a free-shaped staircase suspended from steel rods serves as a sculptural centerpiece, both functional and symbolic. Doubling as a stage for events, it reinforces the motif of fluidity running throughout the complex.
Architectural language and façade
The podium’ s flowing lines contrast with the vertical 17-story tower. In the Chinese cultural context, this composition evokes the traditional relationship to nature, where undulating horizontal forms suggest water, while the rising tower recalls mountain peaks. These metaphors symbolizes harmony between architecture and landscape.
The curtain wall incorporates vertical fins and shifting patterns, becoming denser toward the top and subtly reflecting the varied interior program. At ground level, curved façades and recessed corners evoke wave-like motion. A red patterned surface beneath the glass resembles lace, directly linking to Aimer’ s brand identity and creating depth through layered transparency.
A new paradigm The Aimer 2nd headquarters sets a benchmark for hybrid commercial spaces. By transforming an existing scheme into a coherent, experiencedriven environment, the project demonstrates how architecture can merge cultural, retail, and digital elements into one.
The result is a dynamic, adaptable complex that tells the brand’ s story not only through products, but also through the very spaces people move through. Crossboundaries’ design highlights how commercial architecture can strengthen the bond between people, products, and place.
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