ARCHITECTURAL FOCUS
The redesign rethought the complex from the inside out, aligning it with the brand’ s identity and functional needs.
On the third floor, a spa retreat creates a wellnessfocused setting. Offices on levels 4 – 7 are open and flexible, with curved glass partitions, wooden finishes, and red seating niches that reinforce Aimer’ s brand identity.
Floors 8 – 10 host live-streaming studios designed with stainless steel and neon lighting to bridge physical and digital commerce. A public viewing area on the 9th floor allows visitors to observe broadcasts, connecting audiences to Aimer’ s online strategy. Above, the hotel spans levels 11 – 16, offering natural materials, warm finishes, and panoramic lake views. Finally, the 17thfloor executive level provides unobstructed vistas through an extruding glass window.
“ Architecture has the power to shape experiences,” states Hao Dong, co-founder of Crossboundaries.“ We designed a space that fosters interaction, movement, and sensory engagement.”
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