Archetech Issue 49 2020 | Page 44

VIRGILE + PARTNERS The completion of the full redevelopment and their final rooms will be opening in 2020. Carlos Virgile, Director of Virgile + Partners, said: “Our goal was to deliver a creative and stylish stage that provides a true sense of pleasure and responds to Harrods’ customer needs, when selecting furnishings and accessorising their living environment, bringing the offer to life. From contemporary to classic styles, we aimed to contain a great variety of stories and offers within the many interlinked rooms, injecting a clear and elegant residential feel that communicates the spirit and diversity of the individual brands, within a coherent Harrods design approach.” Ewald Damen, Creative Director of Virgile + Partners said: “Celebrating the Harrods brand and its historical building, the new home floor embraces a unifying design concept, respecting and reinstating the listed nature of the existing space. Emphasising and enhancing subtle architectural differences through elements such as lighting, materials, patterns, and colour, complement the variety of styles, products, and brands on offer, whilst at the same time developing a coherent and compelling customer journey.” www.virgileandpartners.com ARCHETECH - PAGE 44