“ Our goal was to deliver a creative and stylish
stage that provides a true sense of pleasure
and responds to Harrods’ customer needs.
VIRGILE + PARTNERS
The space encourages customers to move from room to room,
offering everything from exquisite bedding and textiles through to
an elegant and rather luxurious Cookshop offer.
The space features elegant finishes such as subtly toned marble
flooring and herringbone, chevron and basket weave patterns that
are key character features, linking all the rooms and introducing
variety along the customer journey from one room to the next.
Formed by 25 interconnecting open-plan rooms, the diversity of
the retail environments are designed to inspire curiosity and invite
the customer to explore, discover, and shop.
The store perimeter windows have also been exposed to maximise
natural light and create a relaxed, homely atmosphere. The
redevelopment incorporates Harrods’ signature style of enabling
‘moments of contemplation’ and showcasing products and
brands, to bring the Home offer to life.
Virgile + Partners’ Home concept intends to complement the
building’s original design and revitalise Harrods’ architectural
heritage. To reinforce the sense of luxury, cast plaster cornices
and mouldings have been carefully reinstated and historical
decorative detailing has been introduced. Structural columns have
been remodelled using a variety of bespoke decorative panels to
add texture and personality to individual rooms.
Ceilings in all rooms reinstate the listed cornicing details, yet
integrating new floating surfaces providing a soft but effective
lighting scheme. Marble framing, decorative wall panels and soft
lighting gives consistency to the rooms portals, emphasising the
transition points through to the adjacent rooms and punctuating
the walkways.
The open-plan Harrods Interior Design space is a flexible area
that supports discovery and inspiration and its central studio
allows clients to engage with the experts in comfortable, creative
surroundings. Curated by Harrods’ buyers, Harrods Interiors
features an immersive showcase of interior profiles, innovative
trends, and exclusive products from the world’s finest interior and
design brands.
Later this year a new elegant room housing a collection of luxury home
fragrance brands will be a new attraction within the new third floor,
to be followed by an art gallery, a number of luxury Classic Furniture
rooms and a new Lighting department opening later next year.
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