Images: Bartosz Dworski
PENSON has also holistically integrated tech, flexibility, furniture
procurement, health at work strategies and internal brand
messaging.
‘Living above the shop’ on Oxford Street gives the Sports Direct
Group staff a physical connection to their customers and ensures
they remain firmly on the retail pulse.
Reception sets the tone of the HQ with a striking entrance
façade, bespoke reception desk, hints of sleek red detailing and
monochromatic surfaces. Polished and raw concrete walls, white
gloss floors and digital screens give the open plan workspaces a
minimalistic studio feel.
Taking inspiration from retail, digital backdrops, light boxes,
bright artwork, projections and hi-tech lighting work together
to create fluidity in the spaces, as well as interactivity. Circular
desks, sofas and reconfigurable settings encourage movement and
collaboration in work areas.
“The team looked at the ergonomics of a pair of trainers to
influence the flexible layouts”, said Lee Penson, CEO of PENSON,
“spaces fit to individuals’ needs while offering a hybridity of
choice.”
FURNITURE: B&B Italia, Task Systems, Frei Frau, Icons of Denmark,
Andreu World, Poiat, Lapalma, FAMO, Moroso, Tacchini, Nüvist,
Fredericia, Magis, Matière Grise, Profim.
LIGHTING: XAL, Nulty +
SIGNAGE: Symbius Urban Works
FLOORING: Rubber tyre by Chroma, Microscreed and Poured Resin
from Floored Genius
CONTRACTOR: Como
F & B: The Good Food Co.
penson.co/en
POLISHED AND RAW CONCRETE
WALLS, WHITE GLOSS FLOORS AND
DIGITAL SCREENS GIVE THE OPEN PLAN
WORKSPACES A MINIMALISTIC STUDIO FEEL.
The retail connection continues on level six where the space
includes retractable walls, illuminated artwork and event lighting.
Nestled among comfy lounge seating, the restaurant serves up
fresh food all day, but reconfigures for product launches, catwalks
and brand events, thanks to the innovative moving walls. Huge
floor to ceiling windows open out to a tranquil terrace and vistas
over Oxford street below.
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