PENSON DELIVERS SPORTS
DIRECT’S NEW LONDON OFFICES
PENSON
PENSON, the Architecture and Interior Design Studio whose
visionary projects include new hospitality brand JO&JOE
and Google’s UK HQ has turned its expertise to Sports Direct
International’s new London offices.
Working closely with Michael Murray, the retailer’s Head of
Elevation, PENSON has created a unique interior experience over
four floors, designed to promote a retail connection in an inspiring
and sleek environment.
The London office sits above its newly opened luxury Flannels’
flagship store in Oxford Street and has been designed to
spearhead the elevation of the group, bringing together the
creative teams across Sports Direct International Plc.
The build brings together retail teams with four floors of
reconfigurable – super flexible – office space. The working areas
are combined with photographic studios, event spaces, staff
forums and a restaurant.