April2014.pdf April 2014 | Page 47

Fitness tournament, they’ve never been in a ring and they are not magazine cover fitness models. The good news here is that there is a much bigger pool of people from which to draw from. The biggest misconception about finding a fitness kickboxing instructor is that they need to look like a professional kickboxer with shredded muscles, popping veins and an 8 pack. Although this look might be inspirational to some, it is totally not necessary and can actually keep some of your best prospects from ever coming in the door. anyone to be a great kickboxing instructor if they have a strong desire to learn and the willingness to practice, practice, practice. Amusing The best fitness instructors are fun --- they get their students to smile, laugh and enjoy themselves as they workout. You want someone who has a great sense of humor and has the ability to laugh at themselves. You are looking for their Likeability Factor. Barking drill sergeants are not inspiring and will not keep your students coming back day after day. Genuine You absolutely need instructors who care about people. It is the responsibility