Letter From The Editor
We took a few months off from publishing our IT Channel Insider magazine to work on many NEW and exciting initiatives for 2023 .
First is the launch of Big Red Media ’ s new monthly event , the Next Generation MSP
Tour . Our team will be traveling to 10 cities countrywide to help MSPs in local markets gain valuable success tips from top CEOs of MSPs . During each event , these MSP rock stars will reveal the proven strategies that helped them grow into multimillion-dollar businesses . In addition , we have also spent a lot of time brainstorming on even more creative ways for you to engage with our members through our current events and other opportunities .
Another super exciting development is the release of our new Ultimate MDF Guide . This is a FREE program we created to help bring more awareness to your Marketing Development Fund ( MDF ) programs and attract the MSP partners whom you would most want to utilize it ! I would also like to personally thank those of you who invested your time to collaborate with us in order to help get it produced . We have already had incredibly positive feedback from the MSPs that have downloaded it ! Our plan is to continue to include even more MDF opportunities to this report monthly , so if you haven ’ t filled out the survey letting us know about your official ( or even unofficial ) MDF options , please shoot us an email at Partners @ bigredmedia . com . We will be more than happy to help get you started . If you currently don ’ t have an MDF program , you are going to want to read our article , “ 4 Tips For Developing An MDF Program That Increases ROI ,” on Page 9 of this issue . In the article , we share the most important tips you will need to know when putting a program like this together .
Another article not to be missed in this issue is our cover story featuring the cybersecurity insurance company , DataStream . Find out how they are using new and innovative ways to solve a very complex problem with technology by bridging the gap between technology and insurance . I have had the extreme pleasure of getting to know Larry Meador , DataStream ’ s Channel Chief , and his team over these last few months , and I ’ m so excited to see how they continue to help their MSP partners grow . It ’ s a great read , so check it out !
Tonya Gentry
INSIDE
THIS ISSUE
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Letter From The Editor
IT Channel Newsflash : Major Shakeups In The Channel
How DataStream Cyber Insurance Turned The Cyber Pandemic Into A Triple-Win Partnership
ITCI Events Calendar
5 Telltale Signs You ’ ve Got A Top Sales Performer
As Seen In MSP Success
4 Tips For Developing An Inspiring MDF Program That Increases ROI
How The Right Products , Right People , And Right Promotions Added $ 13,139 In New MRR !
Highlights From TMT ' s Top Tier Group Event
Chief Sales Officer , Big Red Media - A TMT Company
2 Big Red Media | A TMT Company