April Gold Star Edition 1 | Page 3

Hopes & Dreams Resource Tool Freedom prides itself on developing sales craftsmen. No clerks here. Through internal training tools, Friedman principles, and human resources such as your supervisor and fellow associates, Freedom invests in you and your success. The Gold Star Sales Magazine is an example of the perfect training tool. Use this monthly Gold Star Sales magazine to sharpen your abilities. The sky is the limit! Hopes & Dreams…. To say life is unpredictable would be an understatement. Most of us would agree. Unexpected joy, sadness, opportunity, and loss is all part of life. With all of these curve balls, why not be prepared? If you asked a friend would they prefer to be prepared for the unexpected, I bet they would say– Absolutely! So when you highlight the benefits of ancillary products and their added protections to customers, they too will say—Absolutely, sign me up! Highlight the peace of mind that can result from knowing they have 24 hour roadside assistance with UMC, just in case. Emphasize the value in having an extended 2 year warranty on that sofa, especially with little ones running around. 2 Share a success story about Debt Cancellation and how it saved our customer money in an unexpected, real life situation. “Thomas, a Freedom customer, was out running errands on 11/23/2011 when his apartment building caught on fire due to a grease fire. The fire, smoke, and in turn water used to put the fire out by the fire department, damaged a laptop, 32” TV, Queen bed and Serta mattress. Thomas had purchased the Debt Cancellation product and his entire debt of $4,646 was paid in full.” Use your ancillary knowledge to make your pitch, make it relatable, make it desirable, and make the sale. It’s your job to help make your customers’ hope and dreams come true with a purchase from you. Go a step further and help your customer protect that purchase with ancillary products.