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HubSpot
Cyfe
HubSpot is the ultimate tool for inbound multifamily marketing , With Cyfe , you can monitor and analyze data across several a technique used to pull consumers in through content online touchpoints including social media , email channels , marketing , social media , and search engine optimization ( SEO ). websites , and multifamily SEO all on one platform . This app is This application publishes and analyzes almost all forms of integrated with more business systems than any other business digital channels including email and websites . HubSpot also insights product , so you can easily schedule social media posts allows you to build blogs and landing pages to increase ROI and track your multifamily marketing efforts . Cyfe also functions for your small business . as a project management tool to keep your team on track with
deadlines , tasks , and projects .
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Google Analytics MailChimp
Google Analytics is a free application that enables you to see data from many different touch points . The platform allows you to see a complete picture of your consumer ’ s journey . With Google Analytics , you can track customer behavior , channel performance , acquisition , and more . Analytics data can then be used to create paid boosts through Google such as Google ads and AdWords .
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Hotjar
Hotjar is the best way to see what visitors are interested in on your website . Using heatmap technology , you can see where your page has the most clicks , track movement , and see how far your users scroll . This tool also allows you to split data based on different devices that visitors have used to view your site .
SEMRush
Search engine optimization ( SEO ) is critically important for any multifamily organization . However , multifamily SEO can be difficult to understand , even for experts in digital marketing . A software tool like SEMRush makes it easy and manageable for those without SEO knowledge so you can boost valuable website traffic , increase your Google search ranking , and earn more leads . With SEMRush , you can track your competitor ’ s to see where their websites rank , find target keywords , and 35 + other valuable tools to enhance your multifamily SEO efforts .
Google Optimize
Google Optimize enables you to put your data insights to the test . Integrated fully with Google Analytics , this tool gives multifamily marketers the opportunity to test their analytics efficiently on a simple platform . A / B , multivariate , and redirect testing is easily created and deployed with Google Optimize ’ s visual editing interface . Then , the app pulls the data from these tests , allowing you to maximize your target reach , impressions , and engagement . to see where their websites rank , find target keywords , and 35 + other valuable tools to enhance your multifamily SEO efforts .
Ashley Tyndall is the Chief Relationship Officer at Criterion . B Agency and Swiftly
MailChimp is a marketing automation tool that creates email campaigns and partners with Google Analytics to track e-commerce sales . The tool also allows you to sync data from Facebook , Twitter , Salesforce , Google , Shopify , and SurveyMonkey to optimize your feedback on many different channels . With MailChimp , you can tailor your target audience and receive analytics to optimize your reach with variables such as when to send emails , testing subject lines , and automatically sending out emails at the correct time .
Keyhole
Social media marketing is necessary in today ’ s apartment industry , and Keyhole is a simple analytics tool used for Twitter , Facebook , and Instagram . The dashboard tracks hashtags , keywords , and competition on these sites , then pulls historical data from the beginning of each of your property ’ s social accounts . While Facebook , Twitter , and Instagram all have their own business insights and analytics dashboards , they are somewhat limited when it comes to analytics over extended periods of time . Use Keyhole to track and compare all of your social media analytics in order to continue to grow consumer engagement .
EZ Texting
EZ Texting is a tool to send mass SMS texts that include options like reminder campaigns , picture messaging , and analytics . EZ Texting allows you to track engagement as well as information on your contacts to stay up-to-date and relevant with your target . Additionally , EZ Texting ’ s new tool , EZ Chat , is a customization tool that allows a personalized one-on-one conversation with a resident to improve customer service .
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Viar360
Virtual reality is one of the fastest growing trends in multifamily marketing today . Viar360 ’ s content management system is a tool that allows companies to create VR content with a simple dragand-drop function . Viar360 ’ s analytics creates insights into the renter ’ s journey through the content , which areas attract the most attention , and consumer analysis based on demographics , geography , and different devices used to access your content .
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