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Analytics Tools for Multifamily Marketing
BY ASHLEY TYNDALL
Today , almost all multifamily marketing efforts revolve around a digital strategy . Whether it ’ s monitoring your property ’ s online presence or using new software to collect data on your target audience , it is critical to stay ahead of the marketing technology ( martech ) curve .
While some of these martech tools specialize in either automation or analytics , elect to combine them on a simple user dashboard . Marketing analytics and automation are two categories that will increase ROI and integrate marketing efforts on all touch points in your consumer decision-making process .
What Do We Mean By Multifamily Marketing Analytics ?
There is not usually a one-to-one correlation between ad dollars spent and revenue when it comes to advertising . So how can you prove that your efforts are actually worth it ? Marketing analytics is the measuring and analyzing of your marketing mix to track your return on investment ( ROI ). Luckily , in our digital marketing-driven world today , we have more resources than ever to collect these analytics in order to not only back our marketing strategy but also increase our ROI .
Here are some of the most valuable analytics
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