April 2018 April 2018 | Page 36

NEWS

GolfBoard

Changing On Course Transportation

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Since the game of golf reached the United States in the 1890s, golf equipment has embraced technology in a big way. Club manufacturers are using the latest science to improve club performance and are releasing new lines of clubs every year. With constant innovation, the golf ball is flying farther than ever before. Golf instruction also has made huge strides in helping golfers learn the game by leveraging new tools and new technology.
One area that hasn’ t changed much has been transportation on the golf course. Golfers have had the choice to walk and carry their clubs, use a pull cart, walk with a caddy
WWW. GOLFCAROPTIONS. COM carrying their clubs or ride in a two-person golf cart.
But recently, golfers have been presented with innovative new transportation options on the golf course. Motorized, single rider vehicles such as golf boards and scooters are changing the way golfers experience the game.
Golf boards are maneuverable electric skateboards that can reach speeds up to 14 mph and are designed to carry golfers and their gear. The GolfBoard brand is currently available at over 250 courses around the world, including 28 in the Chicagoland area. The product won Best New Product at the PGA Merchandise Show in 2014.
Developed by legendary surfer Laird Hamilton, Bally’ s Total Fitness founder Don Wildman and a team of Oregon-based entrepreneurs, GolfBoard is changing the face of on-course transportation. The goal of the product is to hook the next generation of golfers by combining the fun of surfing and skateboarding with the beauty of a golf course.
“ In the end, it’ s about how to make things more fun and interesting,” said Laird Hamilton.“ Just because that’ s the way it’ s done doesn’ t mean it’ s the only way.”