Apres Planet March '15

Behind the Scenes: MAX WILLIAMS A près THE PAGE 7 The Fake Edition FORECAST P lanet PAGE 3 Yesterday’s News Tomorrow Online Everywhere x FAKE FURNITURE FURY! CROSSWORD – PAGE 6 – COMMENTS STAND UP! STAND UP! – PAGE 2 – P3 BEAUTY I hate being a prima donna, but these fake furnishings make you look stupid! – PAGE 3 – Image: Twitter By Wessel Stoltz As Tony Ash, the managing director of Vitra (in the UK, USA, India, Middle East and Far East), put it, “the problem is a simple one [...]. In France, as in the rest of the EU, furniture designs are protected for 70 years plus the life of the author. So, in the case of Ray Eames, who passed away in 1988, her designs are protected in EU countries until 2058. However, travel 22 miles over the channel to the UK and Ray’s designs are protected for just 25 years. Thus the 1956 Eames Lounge Chair ran out of IP protection in 1981.” This, however, is going to change… in 2020. The UK’s intellectual property minister, Lucy Neville-Rolfe, declared in a document that the government has had a caucus with some of the big furniture manufacturers like Vitra and Skandium and set April 2020 as the deadline for changing their archaic views on intellectual property. signers (and their manufactures) is that they will be enjoying the same amount of intellectual property protection that authors and artists have; their designs are no longer only protected for 25 years, but rather for the lifetime of the designer and for 70 years after his or her death. The subsequent knock-on effect will mean that cheap, unauthorised imitations (often from China) will stop flooding the market while consumers are guaranteed quality products the way the designer designed them. – PAGE 4 – LONDON DIARY APRIL – PAGE 6 – Roll on 2020! SPORT What this means for furniture de- BENT IS BEAUTIFUL DENT OFFICE CHAIR Only three countries in the whole of the European Union do not adhere to the EU Intellectual Property law. They are: Estonia, Romania and of course…the United Kingdom. FEATURES – PAGE 9 –