Apparel September 2019 Apparel September 2019 issue | Page 49

FEATURE
Fashion Week saw designers and labels such
as Bloni Atelier, the brainchild of Akshat Bansal,
demonstrate a futuristic collection that was made
using ECONYL®, a regenerated nylon fabric
obtained through recycling marine plastic waste.
Internationally, Prada has made use of this fabric
in its recent collection that comprises eco-
friendly bags. On the other hand, designer duo
Abraham & Thakore collaborated with Lenzing to
showcase a collection made with the LENZING™
ECOVERO™ fabric, made of sustainable
viscose fibres.
In a similar vein, designer Amit Aggarwal
showcased a collection that was made using
the R|Elan™, a fabric manufactured from used
polyethylene terephthalate (PET) bottles.
NEW KID ON THE BLOCK
Recently, leading denim brand G-Star RAW
came up with an innovative jeans collection, titled
‘Citishield’. The key element of this exclusive
collection is the improved, perfluorocarbon (PFC)-
free, high-performance, and water-repellent finish
that protects the jean against wind and harsh
weather. Apart from these, there are anti-theft
pockets that are hidden inside the jeans, which
one can easily access via side pockets with
zippers to store valuables safely, not to mention
the 3D effect that has come to be a trademark of
all G-Star RAW denims.
Sustainability is indeed acting as a massive
force at the moment, and is on its way to
revolutionising the fashion industry in more ways
than one. A large portion of brands across the
globe is waking up to the call of bringing more
ethics and circularity in their production practices
and are wanting to minimise the negative impact
on the environment as well as humans (the
A LARGE PORTION OF BRANDS
ACROSS THE GLOBE IS WAKING UP
TO THE CALL OF BRINGING MORE
ETHICS AND CIRCULARITY IN THEIR
PRODUCTION PRACTICES.
makers of apparel), aspiring to give back as much
as they take.
We can expect that these varied efforts,
amalgamated with a heightened sense of
consumer awareness, will help in controlling the
ill-effects of mass-market, mindless fashion
over time.
One thing is for sure: the revolution—no matter
how slow—has started, and is likely to scale
newer avenues hereafter.
APPAREL
I
September 2019
I
43