Apparel September 2019 Apparel September 2019 issue

FEATURE sustainability. For instance, in 2018, Adidas pledged to use only recycled plastics for product development by 2024. Also, H&M, Burberry, and Marks & Spencer were among nearly 250 companies, which signed a global agreement known as The New Plastics Economy Global Commitment, ensuring that 100 per cent of their plastic packaging can be reused, recycled or composted by 2025. IN 2018, ADIDAS PLEDGED TO USE ONLY RECYCLED PLASTICS FOR PRODUCT DEVELOPMENT. all over the world mention the United Nations Sustainable Development Goals (SDGs) in their annual reports. Even though reports show that not all of them are able to execute these doctrines to the T at the moment, we can be sure that formulating a framework in itself is indeed a right step in that direction. Moreover, WGSN, a trend forecasting company, mentions that in order to make sustainable practices more effective and dynamic, brands should encourage consumers to do their bit. Scores of brands have kick-started many a practice that can bring them closer to achieving 42 I APPAREL I September 2019 THE ZERO ZERO-WASTE MOVEMENT One of the th most remarkable steps that the f fashion and apparel world has taken towards sustainability zero-waste concept. Many is the ze top-r top-runners within the industry ha have globally accepted this change and are now offering reward points to consumers on the ground of old clothing donations. That is not all; brands have also reworked br their packaging and are now focusing on paper bags and the likes to consciously stop plastic usage, thereby bringing down wastage. This has opened a whole new paradigm of innovative packaging and consumers are now ready to carry their own bags when going out shopping. THE IMPACT CLOSER HOME Following in the footsteps of global giants, a number of designers in India have been turning to eco-friendly practices prevalent in fashion industries across countries to craft conscious clothing that will hopefully become mainstream. The recently concluded Lakmé

Apparel September 2019 Apparel September 2019 issue | Page 48