Apparel September 2019 Apparel September 2019 issue | Page 45

STYLE FILE
recognised its very potential and leveraged the
same by launching a vibrant sari collection at the
Kolkata Fashion Expo.
Sponsored and presented by Liva, the event
showcased a fashion show using fabrics from
the brand and a lounge where collections by its
value chain partners from prominent hubs were
showcased for the first time. Indian celebrity and
fashionista Mandira Bedi showcased a collection
crafted from liva fabric during the expo. Being
one of the first Indian celebrities to make the sari
fashionable and trendy, it only seemed fitting that
Mandira launched the sari collection.
Premium labels including Parasmani, Surya
Sarees, Parvati Fabrics, and many others
presented contemporary festive collections in
collaboration with Liva. Various partners of Liva
from different textile hubs across the country
including Varanasi, Chanderi, Bhagalpur, Salem,
Kolkata, Delhi, and Surat showcased their latest
collections comprising saris and lehengas at the
Liva Pavilion.
The event received an overwhelming response.
It was attended by over 1,500 retailers, boutique
owners, and wholesalers all over India, including
top players such as Nalli, The Chennai Silks,
Manyavar, and many others.
Liva prides itself on its attributes such as natural
sheen and softness, and wants consumers to
continue reimagining the sari. To better suit the
needs of the value chain, Liva also introduced new
blends for both occasion wear and regular wear.
LIVA AT THE YARN, FABRIC & ACCESSORIES TRADE SHOW 2019
Liva received an overwhelming response at the
Yarn, Fabric & Accessories Trade Show 2019,
which was held in Ludhiana, from August 20
to 23, 2019. Visitors appreciated the quality of
the garments, crafted by Liva’s partners Prisma
Leggings, Monica Collection, Aswira Premium
Fabrics, Vandan Silk Mills, and Swami Textiles.
Various new brands have shown interest in this
expo to associated themselves with Liva.
Speaking of Liva’s success at the event,
a spokesperson from Birla Cellulose said,
“Strengthening the reach and relations with
partner brands, as well as increasing presence in
the value chain are the two important objectives
to participate in the show. The positive response
from the visitors and multiple business leads
contributed to the success of Liva’s presence at
the show.”
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