This coming season is marked by the presence of several kinds of prints and patterns set in muted colour stories. The variety of aesthetics, right from earthy, forest tones with leafy prints to vibrant folklore block prints that are being offered by various manufacturers and exporters, are synonymous with the versatility in demand for the home decor and furnishing industry. The colour pallet that most home exporters are offering in line with global demands are muted tones with soft colour schemes and shades, as also earthy tones keeping in line with the organic lifestyle everyone is aiming to achieve, especially colours like beige, nudes or browns. Another popular shade currently is blue, set in greyish undertones as they flaunt the trends of minimalism with a tinge of colour. Pastels, especially green, pink and in embellished and heavily embroidered decorative soft furnishing goods, are also very much in-demand. Also, of significance is the handwork / handmade segment which has always been India’ s forte. Manish Saksena, Lead Consultant
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One of the main reasons why international buyers prefer Indian handicraft products is because Indian weavers give them something unique and traditional.
Sachin Gupta, Owner, House Attire
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at Aadyam, a CSR enterprise of the Aditya Birla Group that works for the welfare of the weavers, shared that they are trying to make this sector more sustainable for the weavers and help them in the marketing of their products.“ We have mainly tried to provide them the international buyers by participating in fairs in different countries and have managed to bring small orders from very large and well-known |
boutiques for Indian weavers,” said Manish. The collection created by the weavers consisting of unique fabrics and techniques includes cushion covers, table runners, upholstery fabrics perfect for hospitality, residential and luxury purposes.
Even the Indian Government is promoting homemade goods in the international market by providing incentives and offering the weavers opportunity to attend global fairs and showcase their talent to expand their business. One of the main reasons why international buyers prefer Indian handicraft products is that the western market is currently dominated by digital textile printing, and Indian weavers give them something unique and traditional. However, just offering regular products even in the handwoven segment is no longer a pull, and manufacturers are experimenting with new concepts. At a recent home exhibition, home furnishing company Padmaraj Keshri had shown a unique collection of home products made from the fibre of coconut coverings, which attracted a lot of attention.
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