Apparel Online India Magazine November 1st Issue 2018 | Page 43

INDIA CANVAS
L Radhakrishnan from Chamundi Textiles (Silk Mills Ltd.) received enquiries for Habotai and
Tabby Silk fabrics
silk-based products. Manasmrita
T. Hazarika, Proprietor of Aarhi
Shilpa, Guwahati who is also offering
such innovative products, added that
such products do help to manage price
pressure as silk is a costly fabric.
Sustainability aspect is also
motivating some SME players to
expand in this segment. Prabhjyot
Bedi and Ankita Jajodia who have
been into this trade for more than a
decade and are known for offering
silk fabric etc. under the company
Mayuri Silk, have now come up with
handmade organic scarves, yoga pants
and allied products which are majorly
for the overseas market. “Pure &
Simple is our new initiative in line
with the ongoing wave as we are now
also focusing on handmade organic
scarves and yoga pants. Buyers have
reacted positively to these offerings
and we are expecting orders of the
same,” the duo maintained.
Ankita Jajodia (L) and Prabhjyot Bedi, Pure & Simple, exploring export opportunities
Delhi-NCR is also witnessing emerging
designers who are promoting silk
and such fabric-based garments.
Interestingly, small but new firms
are also entering into this segment.
Sutasta, an initiative of Rohini
Prasad, a trained fashion designer,
is a just one-and-a-half year old firm
offering Khadi silk. “I am promoting
Bihar’s silk as well as crafts like
Madhubani paintings. The garments
I am offering do not require any
dyeing or processing. So far, I
have good business and now with
the participation in an event like
India International Silk Fair, I am
expecting few overseas buyers too,”
added Rohini.
silk-based products. L.K. Mishra,
Janki Exports, Delhi and Ayan
Sadh of Ayan Collection, Noida
were some such exhibitors in the fair
and who got good enquiries from the
overseas buyers.
Apart from the buyers who were
interested in just silk only, the event
saw some other buyers who were
interested in buying fabrics, other
than silk too. They were seen flocking
the stalls of exhibitors selling non-
Rohini Prasad of Sutasta, offering primarily sustainable products
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