Apparel Online India Magazine November 1st Issue 2018 | Page 30

TEX-FILE
Suchita Jain, Joint Managing Director of Vardhman Group and Rakesh Biyani, Joint Managing Director, FBB along with valued customers of Vardhman Group present at the event after the signing of the MOU
Services, Raymond, who was one
of the valued clients briefed, “It has
been a good experience to see so
many new possibilities. Such events
give you a chance to learn about new
options; thus, helping one in getting
in-depth knowledge, as also planning
for future products which can be a
blockbuster for the brand in times
to come.”
The team from United Colors of
Benetton, led by its MD, Sundeep
Chugh was very impressed with
the displays and spent a good
amount of time going through the
collection. Harita Choudhary Kaul,
Senior Vice President, Buying,
Merchandising & VM admitted
that many of the fabrics were of
interest and could be considered
for their new developments.
Not only organised retail and
exports but also many clients
from the unorganised sector visited
the event and one of them operating
out of Tank road was especially
happy to see the developments
in shirt fabrics.
Unleashing new
fabrics from
performance fibres
The range of fabric was wide and
they were made from some of the
new innovative fibres like ‘37.5
R-ELAN’, which stands out for
its properties of maintaining a
temperature of 37.5° Celsius, which
is the ideal core temperature. For
the uninitiated, when one feels hot,
patented active particles embedded
in the material remove sweat in the
vapour stage before liquid sweat
ESSENTIALS
Carefully crafted
fabrics for
women’s range
included variable
blends of viscose,
modal and
tencel that were
amalgamated with
cotton yarns for
tops, bottoms,
skirts and dresses.
Apart from that,
various kinds of
prints remained
the highlight of
the collection.
Fancy Novelty
yarns were also
incorporated in
the collection to
give a 3D look.
forms; thus, cooling one down. When
one feels cold, those same active
particles trap one’s energy to help
warm one up.
And then there was ‘Airtherm’ which
is basically a highly functional fibre
which traps air for greater thermal
insulation that is perfectly suitable
for winter clothing. While ‘Feel
Fresh’ boasted of anti-microbial and
anti-odour properties, ‘Super Feel’
fabric carried an excellent drape,
softness and cotton-like touch.
‘Refibra’ was the new TENCEL®
generation. Refibra™ stands for
‘Reduce, Reuse and Recycle’. The
name itself illustrates that this new
kind of fibre is made from recycled
materials promising reduced
reliance on natural raw materials.
Refibra™ fibre offers a deep
sustainability profile that clearly
contributes to circular economy.
‘Traveller Chinos’ was another
option that was catching everyone’s
attention at the event. Basically,
made from knit-inspired woven
fabric, meant for chinos and joggers,
it has been designed to serve
the purpose of comfort of people
travelling for long haul. Miyabi and
Coolmax all season are woven in
this range to provide better thermal
regulation.
Speaking about their picks from
Textrum A/W’ 19-20, Kaushik Basu
Mallick from Raymond averred that
the brand is mainly eyeing polyester
blends and performance-based
fabrics from the collection. FBB
on the other hand was more keen
on grindle and mélange in shirts.
30 Apparel Online India |NOVEMBER 1-15, 2018 | www.apparelresources.com
Traveller category with chinos and
joggers was also something that the
brand thought was pretty promising.
Sustainable
From the word GO, there has
been a lot of humdrum about
sustainable fabrics and collections
pertaining to the same in the
industry. The attendees were
all out there inquiring about
the sustainable offerings by
Vardhman Group. This collection
mainly focused on the quote,
‘From the nature, for the
nature, and by the nature’. The
fabrics were created from fibres
like linen, cotton, recycled poly,
organic cotton, Ecovero and
Refibra. Ajay Chablani spoke
enthusiastically about Vardhman’s
sustainable collection stating, “We
are the first to get off the ground as
far as sustainability is concerned.
There is Ecovero that we have
opted for the next season and we
work very closely with Vardhman.
Sustainable is a journey. We are
going to call it out and be ahead of
the curve.”
Women’s collection
Carefully crafted fabrics for
women’s range included variable
blends of viscose, modal and tencel
that were amalgamated with cotton
yarns for tops, bottoms, skirts
and dresses. Apart from that,
various kinds of prints remained
the highlight of the collection.
Fancy Novelty yarns were also
incorporated in the collection to
give a 3D look. Specially designed