Apparel Online India Magazine November 1st Issue 2018 | Page 29

TEX-FILE
A benchmark of
an event, Textrum
A/W’ 19-20 was a
second installment
in the list of many
more to come,
the first one being
already held at
Baddi, Himachal
Pradesh, earlier
this year, which
drew in many
retailers, brands
and garment
manufacturers to
experience the
best of fabrics
that the company
known for its
innovation had to
offer. The show
was attended by
a large number
of customers
and business
associates from
all segments –
export, domestic
retail, international
buying and
distribution.
The coming together of Vardhman
and FBB at the Textrum platform
worked as a joint promotion for the
garments being sold at FBB stores
nation-wide, made from Vardhman’s
Fabrics. Corroborating on the same,
Ajay Chablani, Head-Fashion,
Future Retail Group averred,
“Vardhman is our key strategic
partner. So, we are more than
happy to be here to strengthen the
relationship.” Suchita Jain further
assured that since the brand has
a strong belief in the Indian textile
market, Vardhman will keep on
introducing fabrics specifically suited
for the Indian consumer.
Why Textrum?
A benchmark of an event, Textrum
A/W’ 19-20 was a second installment
in the list of many more to come,
the first one being already held at
Baddi, Himachal Pradesh, earlier this
year, which drew in many retailers,
brands and garment manufacturers
to experience the best of fabrics that
the company known for its innovation
had to offer. Textrum A/W’ 19-20
was attended by a large number of
customers and business associates
from all segments – export, domestic
retail, international buying and
distribution. The attendees got
a first-hand experience of what
is in the offing in terms of fabric
versatility, business prospects and
not to forget – the upcoming trends.
Speaking about the importance of
the event, Kaushik Basu Mallick,
General Manager, Product
Development & Technical
A satisfied Vardhman team after the event which drew in huge visitation
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