Apparel Online India Magazine November 1st Issue 2018 | Page 14

SUSTAINABILITY
Delhi-NCR units employing more women
workers on shopfloor; concerned over
their safety too
Thanks to the joint efforts of apparel export houses and international brands, the number of women workers on
the shopfloor of Delhi-NCR garment factories is increasing. With the growing strength of women, these factories
are also increasing their overall safety, besides taking some empowerment measures.
T
op exporters are especially quite
active on this front. Modelama
Exports, counted among the well-
known export houses of India, has
recently witnessed a good surge in the
number of women workers. In 2015,
there were nearly 25 per cent women
workers in the company, while the
same has upsurged today to 35 per
cent. The company is further geared
up to increase this strength and is
working aggressively in this direction.
International brands like Ann Taylor
and Super Dry are also supporting the
company’s programmes – ‘Her Health’
and ‘Gender Equality’, respectively.
In an effort to motivate women
and to ensure their safety and
empowerment, Modelama Exports
engages in different kinds of
seminars and workshops from time
to time. In one such seminar on
Women Empowerment & Prevention
of Sexual Harassment (POSH)
organised recently, the company
invited experts from Haryana Police,
Internal Complaints Committee
(ICC), besides motivation and safety
experts. Talking about the initiative,
Arvind Rai, Director of the company
shared, “In one of our units, out of
ESSENTIALS
“We motivate our
workers with a
personal touch. We
invite their kids for
a factory visit and
they feel proud that
their mothers work
in such a safe and
beautiful factory.
I am happy that
now more and
more women want
to work with our
company.”
– Arvind Rai, Director,
Modelama Exports
Arvind Rai, Director,
Modelama Exports Veena Gupta, Founder & CEO, Seam Risks
Solutions, trains women for their safety
total 2,400 workers, 850 are women
workers which is of course a big
number in comparison to most apparel
units of Delhi-NCR. Various existing
women workers are motivating other
women in their circle to work in their
factory.” Various brands are also
helping the company with their own
initiatives by giving regular support
in terms of guidance and organising
awareness camps. safety app ‘Durga Shakti’. Women
commandos from her team help
women workers while teaching them
safety measures. She averred, “We
try to increase the self-confidence
of women and bring in a sense of
security; we also assure them that in
any case, if they require any help or
guidance, we are always with them.
With the help of this app, women
can easily access police help.” Many
women workers, as well as mid-level
management staff of the company,
have already installed this app in
their smartphones and time-to-
Munesh, an officer from Haryana
Police, visits the factory time to
time and interacts with women,
motivating them to download women
Workers and other team members of Modelama Exports with Munesh, Officer with women commandos of Haryana Police
14 Apparel Online India |NOVEMBER 1-15, 2018 | www.apparelresources.com