Apparel Online India Magazine November 1st Issue 2018 | Page 13

RETAIL CURRENT
Rue21 selects Manthan's customer analytic
solutions to be more customer-centric
Rue21, a US based fashion
retailer, has decided to use
Manthan’s analytic solutions
with an aim to make its
business more customer-centric.
Manthan’s is a provider of
cloud analytics and artificial
intelligence solution. “The
investment in Manthan’s
analytics is another important
move towards becoming a high-
performance business. Manthan’s
modern cloud analytics platform,
superior solution engineering,
and strong experience in the
retail and consumer domains
played a key role in our decision
to choose the solution,” said Mark
Chrystal, Chief Analytics Officer,
Rue21. Manthan’s customer data
platform will help the company
building customer loyalty with its
existing customers.
customer segments, personalised
marketing communications for
improved customer experience.
This will further help them in
to take data-driven decision
for improved performance. The
advance customer analytics
will help them understand
The solutions will also help
in increased efficiency and
performance across the
core retail operations like
merchandising, assortment,
pricing, promotions, allocations,
replenishment, ordering,
fulfilment and store operations.
“We’re pleased to have Rue21
join our wide base of retail and
consumer clients who are focused
on transforming their business
with advanced analytics and
AI. These are key capabilities
businesses need to stay relevant in
today’s digitally connected world,”
said Sivakumar Hariharaiyer,
Senior Vice President and
Head, Manthan.
Boux Avenue accelerates its expansion plans
by hiring ex M&S Director as its CEO
UK-based women’s innerwear
retailer Boux Avenue has roped in
former Marks&Spencer Director
Michael Kerr as its first CEO.
During his tenure with M&S,
Kerr led the charge of menswear,
homeware and kidswear sections
along with serving at a senior-
level position for the company’s
lingerie segment. The latest
appointment will give Michael
the responsibility to lead the
7-year-old brand that currently
trades from 30 outlets across the
country. Theo Paphitis, Owner
& Chairman, Boux Avenue
elucidated that the brand has now
established itself and is all set
to go to the next phase. “We’ve
been continuously investing in the
business, having just launched
our 30th outlet in the country
and acquired our own freehold
warehouse and distribution centre
in Crewe,” Theo said.
He further mentioned that
the brand’s online segment is
also yielding positive results
and the company is thrilled to
have the experience of Michael
on board at a stage when the
label is eyeing to expand and
introduce new categories in
a bid to grow its business.
“Michael’s experience will be
critical in taking Boux Avenue
forward and will also provide
us with an edge over others in
the market,” he added. On his
appointment at the womenswear
brand, Michael Kerr affirmed, “It
is exciting to lead a brand which
is doing well and help it through
the next phase of development,
creating strong foundations and
customer loyalty.”
www.apparelresources.com | NOVEMBER 1-15, 2018 | Apparel Online India
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