Apparel Online India Magazine May 2nd Issue 2018 | Page 32

DIRECTIONS BY
DENIM DREAM
KEY DENIM
CONCEPTS
AND DRIVING
FACTORS
FOR THE
FALL/WINTER
2018-19 SEASON
O
ver a period of last three to
four years, denim has evolved
from a staple workwear essential
to a more transitional piece of
clothing. Recent seasons have
seen details such as ruffled trims,
worn-out textures, embellished
surfaces, and dramatic silhouettes
replace the long sitting skinny
jeans market.
It is safe to now say that skinny
jeans are losing their market share
after enjoying a good 10-year long
commercial stronghold. Tonal skin
fit jeans are being replaced by
cropped and flared versions that
are pronounced with ornamental
patchwork and utilitarian details.
Another trend to take into
consideration here is the extremely
viable denim-on-denim look, which
never really goes away from the
32 Apparel Online India | MAY 16-31, 2018 | www.apparelresources.com
fashion scene, but which saw a
major revival in the previous season
by experimentation on casual,
daywear styles and more sombre,
power suiting inspired looks.
There is a demand in the market
for more transitional pieces and
both designers and brands alike,
are paying heed to this gap
by introducing styles that can
seamlessly evolve from workwear
to daywear to nightwear, as the
situation suggests.
With the menswear and
womenswear shows past us,
Team FFT has rounded up some
of directional trends under the
denim category, focusing on
the silhouettes, techniques and
treatments being given to this
versatile fabric for the upcoming
Fall/Winter 2018-19 season.