Apparel Online India Magazine May 2nd Issue 2018 | Page 25

OPPORTUNITIES E-RETAIL Working with Amazon in the global sphere, Espresso International, Tirupur fulfilled its dream of building a global brand. Till 2012, the company was doing exports and business was fine. However, When we began, we set an annual target of US $ 1 million and have already passed more than 50% of the target. We are very confident that we will surpass this target within this financial year. This has also given us motivation to grow more with Amazon in various geographical locations like UK, Europe, Australia, and Japan,” concluded an upbeat Sathesh. G PA CO N Ankit is also of the view that if someone is having average sale of 1,000 pieces daily, in that case it is worth to do the business with different infrastructure and with full resources, otherwise functioning with the existing infrastructure is the best option. Also, having a balance within online business, be it own brand, or doing for other labels is also a good option to be in touch with the market. When the wave of globalization swept India in 2005, Sathesh Nallathambi Callista, Namakkal invested a lot in spinning and weaving, as a result both productivity and quality increased and all good exporters were sourcing from them. But Sathesh wanted to convert the fabric into readymade products and ship these articles for exports, however the situation of physical stores was bad, so he took the online plunge in 2017. “I was aware that in the last five years in Europe, UK and US, many of the physical stores were closed down, suffering from losses. So I joined Amazon in 2017 with our brand, Callista, in USA, and started with our first shipment that landed in January 2017. From bedsheets to other readymade products, we are exporting now globally. pieces every day. As this business is all about long-term planning and there is enough scope, we are sure to grow further,” said a confident Ankit. He further added that one has to have a different and dedicated team for this segment and needs to be patient due to the nature of this business. “Your stock may be clear in one month or it may take one year also; so having a long-term vision is a must,” he added. S – Niraj Kumar Pugalia, Silver Apparels, Noida Essential professional software for production digitizers of all types of embroidery “Currently the domestic business is 30 per cent of our total, whereas the online business is on experimental mode. Since Indian market is changing and is quite dynamic too, the buying pattern and our strategy accordingly are also changing… Hopefully we will grow in online segment also.” in 2012 the dyeing issue related to pollution, resulted in many factories shutting down in Tirupur, and which proved to be a turning point for the company. “The break of one year forced me to rethink my business strategy and that’s when I thought of establishing my own T-shirts brand and go online. I had already done business offline and knew the challenges. The online world however, was very different. There was ease of doing business and one could start immediately. That’s how my brand called Espresso was born and I signed up with Amazon.com in 2015,” shared V G Sivaraj, Espresso International. Now that the US business is well established, Sivaraj is motivated to expand business to UK clients as well. “In 2017, we have reached the point of around 100 pieces a day, with almost a turnover of around US $ 800-1,000 a day. That’s huge for me,” he added. Dehli: 011-2681 2189 Bangalore: 080-4193 3600 Mumbai: 022-67836700 [email protected] www.iigm.in www.apparelresources.com | MAY 16-31, 2018 | Apparel Online India 25