Apparel Online India Magazine May 1st Issue 2018 | Page 38

FASHION BUSINESS
H&M ropes in Moschino for
its prized annual fashion
collaboration
H&M is joining hands with Italian designer label Moschino
to design fashion’s most covetable annual collaborative
collection. The news was proclaimed at Moschino’s yearly
party at the ongoing Coachella Valley Music and Arts Festival.
Soon after the party, H&M made the official announcement
by further adding that the collection will be launched on
November 8, 2018. The alliance will be called Moschino [tv]
H&M. Talking about what’s in store for the H&M x Moschino
collection, Scott teased, “There’s a silver sequinned parka
dress. Denim pieces are all twisted into something else.
Puffers and jackets are reconfigured into cropped things or
double-long things. There’s a sportswear-with-evening-kind of
feeling, like a hockey jersey with a train.”
Kenzo Kids, Zombie Dash
is especially strong right now…
Florals are closely followed by
nautical prints and miniscule polka
dots. There is no set placement
trend as the all-over style on
colours like fiery reds, soft blues
and camellia rose is dominating
the market. irritates the skin in any way at all,
it will never work. Similarly for
the fit, anything ‘too much’ or ‘too
less’ is a no-go and this is where fit
genius athleisure comes into play.
The grownups’ love for comfortable
jeggings and yoga pants transitions
effortlessly to the kiddie market.
Not surprising, the most favourite
prints for children are cartoons and
emojis. Sanjay Kumar Agarwal
of Dhananjai Lifestyles who is
a licenced distributor of several
cartoon characters like superheroes
for boys and Dora for girls, under
their brand Eteens, says that
the business is ever growing in
this domain. “We are the biggest
authorized manufacturers of such
merchandise in India and keep
working on getting more and more
characters as the demand keeps
growing,” he adds. At the last edition of Pitti Immagine
Bimbo, several sections were
dedicated to this direction like
#Active Lab, Sport Generation
and Super Street to create an
experiential space for such brands.
This proves that, if treaded carefully,
the road to success in this market
is also pointing in the direction of
fabrics that will offer qualities like
stain resistance, extra mobility,
etc. While streetwear will form the
aesthetic, the real trend will be
sportswear level functionality.
PERFORMANCEWEAR
IS SUPER RELEVANT
FOR KIDS
Comfort is of primitive importance
for the youngsters’ market. If a
material is scratchy, or itches or
Save for a few hurdles like highly
stringent security regulations
and zero tolerance in terms of
measurements due to small sizes, it
is a relativity safe segment as it is a
necessity for parents to buy clothes
for their kids rather than being on
expenditure.
38 Apparel Online India | MAY 1-15, 2018 | www.apparelresources.com
Italian fashion label Fendi
gives a ‘street culture'
update to its logo
Italian luxury label Fendi has also announced a big update
to its logo, citing social media friendliness as the main
driver for this change.
To celebrate this update, the brand is launching a capsule
collection that will be monogrammed with the archival
square ‘FF’ logo that was earlier used in the ’70s –
everything from joggers and crop tops to sneakers and fur
slides will sport the new hallmark.
The logo revamp is just one of the many changes heating
up in Fendi’s rooster. The heritage house is also excited
about the new ‘drops’ format of releasing products, wherein
brands can create small storied collections that have a
quicker start and finish date.