Apparel Online India Magazine May 1st Issue 2018 | Page 37

FASHION BUSINESS
ESSENTIALS
Fashion world’s
top bloggers
including the
likes of Chiara
Ferragani,
Chriselle Lim and
Leandra Medine
have all delivered
their offsprings
within the last
few months.
This ‘mommy
blogger’ boom
can help brands
in designing
and targeting
a market of
new moms who
do not fit the
traditional mould
of motherhood.
MOMMY AND ME
STYLES WIN BIG
more daring trends like hardware,
faux leather and daytime sequins
are the go-to choice of image-
conscious parents.
In terms of trends for kid’s
apparel, the market points towards
silhouettes and value additions
that laterally dominate the adult
market. Candice Fragis, Buying
& Merchandising Director of
Farfetch said: “We’ve seen that
kidswear has been an add-on to a
lot of the purchasing that’s done by
both men and women. But what’s
trending is less about practicality
and more about replicas of what is
being sold for adults.”
It is obvious that all adult trends
that are wearable enough for kids
like architecture ruffles, wide or
straight leg trousers, light denim
dresses, statement sleeves, mini-
me blazers are all ripe trends in
kid’s market. Surprisingly, if you
look at the social media posts
of these influencer infants, even
PRINTS AND VALUE
ADDITION IS WHERE
INDIA WINS
It creates an
opportunity for
designers to
see trends in
kidswear from
a more fashion-
conscious lens
and represent
millennial moms
better in their
marketing
strategy.
As most of the business of basics
has gone to our neighbours in
Bangladesh, the business of
creating value-added garments
is where India’s opportun ity lies,
even in kidswear.
Monnalisa at Pitti Bimbo 86
Rishabh Kankaria of Denon
Merchandise that manufactures
for Indian retailer Reliance
Trends and Max, as well as
for US clients like Marshalls
and TJ Maxx, said that for
the mass market, florals are
the strongest print which they
are often updating with light
embroideries like schiffli which
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