Apparel Online India Magazine May 1-15, 2019 | Page 56

RESOURCE CENTRE
MANOHAR FILAMENTS GEARS UP FOR
GLOBAL EXPANSION SOON
Taking things to the next level, Manohar Filaments – a solution provider for all garment trims, with
specialisation in labels, patches and packaging – is eyeing to transform into a global manufacturing
set-up in the coming years and it is exploring opportunities globally to attain this goal. The company
is aiming to expand its manufacturing capabilities in Vietnam with extensive work on radio-frequency
identification (RFID), aligned with the internet of things (IOT) and Industry 4.0 requirements. The
company’s Chief Executive Officer Amit Jain, in an interaction with Apparel Online, confirmed, “We
intend to transform into a global manufacturing set-up in the years to come. For that, we want to be
wherever the action is; this is the gap and we are plugging it.”
M
anohar Filaments, which
is already an established
player in dyeing, weaving yarns and
tapes, also specialises in woven and
printed labels, heat transfers, badge
embroideries, narrow fabrics, belts,
packaging, hangtags, price tickets,
corrugated and non-corrugated boxes.
With a strong foothold in India, the
company sees not only India as one
of its major growth destinations, but
also the entire Far East as a potential
market in the coming years. The
company believes that with the buying
capacities of the people increasing
in these regions, the consumption of
garments is bound to grow. Following
this growth, Manohar Filaments has
about two years ago incorporated a
functional unit in Bangladesh with
state-of-the-art machinery, systems
and compliances.
The changing domestic landscape
is also of great significance for the
future growth opportunities. The
company shared that it was really
tough to do business in India a few
decades ago, but now things are
getting more updated and people
are becoming quality conscious on
various parameters. “For players
like us, who have built the business
focusing on quality and service, the
changes happening in the Indian retail
landscape are positive. For us, it is
a welcome move if the brands and
consumers are getting more quality-
conscious; we have always seen
ourselves as a global player, and if the
game back home reaches international
levels, I am sure we will be able to
deliver,” said Amit.
Amit Jain, Chief Executive Officer, Manohar Filaments
At the same time, Amit also asserted
that as the global market becomes
more complex, shorter lead times,
trade wars, reshoring of production
and many other such disruptions
are happening simultaneously.
However, it is true in most cases that
disruptions would eventually lead
to more opportunities. “Garment
production will remain bullish in the
Asian countries. But being able to
supply products even in countries
like Eastern Europe and Africa at a
lightning speed will also play a major
role in the ability of players of our
industry to experience growth from
current disruptions; therein lies the
challenge, and for those who overcome
them, therein lies the growth,” Amit
added.
Committed to industry improvements,
both socially and environmentally,
Manohar Filaments provides creative
solutions, excellent communication,
quick deliveries and flexibility with
56 Apparel Online India | MAY 1-15, 2019 | www.apparelresources.com
“Now the
expectations with
ultra-fast fashion
coming into the foray
is to deliver right
quality, before time
and we are gearing
up to do just that.
All the players in the
branding industry
need to become
faster as delivering
the desired quality
at the desired time
is what would lead
to customer delight.
This is the new norm
of excellent service.”
– Amit Jain
emphasis on being customer-
centric, whether it is regional or
global. Providing solutions to the
industry for more than 30 years, the
company is a vibrant and dynamic
organisation with a global mindset.
Being a preferred supplier by
leading brands, the company
believes in the ‘Nothing is
impossible’ mantra. This is also
one of its biggest USPs for constant
growth. As Manohar Filaments CEO
avowed, “Nothing is impossible for
Manohar Filaments. When it comes
to product design, we deliver the
most complex fashion trims, which
even many prominent global players
at times might struggle to achieve
with the desired quality and lead
time. ‘Never say never’ is our USP.”
Simultaneously, talking about the
importance of branding solutions,
the company believes that packaging
has the power to attract a customer.
Amit explained, “Any trim or
accessory that bears the brand’s
insignia or logo becomes pivotal for
the image of the brand. Trims are
the first thing noticed by a consumer,
besides the actual garment, and in
most cases, packaging and labelling
deeply influence the buying decision,
especially in the bricks-and-mortar
settings. Even in online retail,
once the garment arrives near the
customer, packaging and branding
attached to it might lead to a repeat
buy and we all know the importance
of a repeat customer. So in a
nutshell, branding solutions are and
will always remain relevant to brand
identity and brand value.”