Apparel Online India Magazine March 1st Issue 2019 | Seite 64

KNITTING OPPORTUNITY
Sonia and Sweaters Limited
S fashion labels such as Bondelid
(Sweden), Kismet (Canada) and
Cleo (Canada).
Currently, Sonia & Sweaters
Limited manufactures around
4,00,000 knitted sweaters per
month through its ecosystem of
500 computerised multi-gauge
knitting machines in coarse
and fine gauges. The company’s
fashion collaborations include
children’s clothing brands such as
Carter’s (USA), OshKosh B’gosh
(USA) and Orchestra (France),
men’s fashion labels such as Celio
(France), Kenneth Cole (USA) and
Redmond (Germany), and women’s Sharing his expectations from
Apparel Sourcing Week, the
company’s COO Md Ehsanuddin
Khan said: “Within the global
sourcing paradigm that has
become so integrated, our primary
objectives of participating in trade
shows such as ASW are to develop
a deeper understanding of the
fashion trends that are defining
these fashion markets, and to
take advantage of the networking
opportunities that could open
the doors for us towards future
working collaborations with
established Indian fashion
brands and private labels alike.”
He further added, “Part of the
learning, which we are looking
forward to, is an opportunity to
understand how we may position
ourselves as a specialist knitwear
manufacturer, especially with
regard to sweater designing and
onia & Sweaters Limited,
one of the seven production
units of the Sonia Group,
that manufactures heavy and
lightweight flat and circular
knit products across menswear,
womenswear and kidswear, will be
at Apparel Sourcing Week, India
2019 to display an entire gamut of
all its products. The Bangladesh-
based group has a huge presence
in the international fashion
industry.
manufacturing.” The company
will showcase T-shirts, polos,
tanks, knitted jackets/hoodies and
sweaters at ASW. As the market is
new, the company has not set any
‘minimum order quantities’ targets
for the event.
Originally established as a trading
house in 1998, the organisation has
branched off into various related
manufacturing processes pertaining
to the Knit Composite Industry, with
each business entity catering to the
specific needs of the international
retail markets. The Group, on
the whole, also serves other big
names of fast fashion including
Marks & Spencer, Gap Inc. and Li
& Fung Group. Its customers speak
highly of its quality standards,
and at Apparel Sourcing Week,
India, Sonia & Sweaters Limited
hopes to explore and win the
Indian retail market. The company
has built extensive experience
in manufacturing sweaters with
outsourced yarn of different
compositions in addition to the
usage of yarn from local sources.
KEEPING AN EYE
Standard Group & Standard Stitches
S
tandard Group, which holds
the distinction of being one of
the longest running and respected
garment manufacturers in
Bangladesh, is excited to be a part
of the two-day event -- Apparel
Sourcing Week. The company
believes that the exhibition will
give them an ideal opportunity to
explore and enter the booming
Indian retail market with a credible
platform. Standard Group, which
will be displaying the best of its
woven casual bottoms, also has a
big sweater production facility and
its own in-house garment washing,
printing, embroidery, apparel
design, garment testing and various
accessories’ production facilities.
on Indian retail, it is looking
forward to the Apparel Sourcing
Week for its future expansion
plans as well. The company is one
of the largest producers of both
knitted and woven apparels for the
international market, and has now
entered into the high-quality socks
market.
Established in 1984, Standard
Group currently has 19 factories
and generates US $ 418 million
annually. With a prospective eye
64 Apparel Online India |
MARCH 1-15, 2019 | www.apparelresources.com
Its customer base ranges from
small retailers to large hypermarts
in North America, Europe and
Asia. It has built long-lasting
partnerships with each of its
customers through impeccable
service and consistent quality
assurance. Zara, Tommy Hilfiger,
Gap, Sears and others are the
clients that the company is
currently serving. The company
has significant advantages in terms
of cost, quality and technological
know-how. Its technological set-
up for garment production and
support services is one of the most
advanced in Bangladesh and has
imported machinery from the US
and Europe. Quality is one of the
Group’s most important objectives.
It strives to deliver its products
not only in a timely manner, but
also with the highest quality
possible. It consistently upgrades
and improves with the changing
times ensuring that its products
exceed customer expectations. The
company’s skilled workforce has
been trained thoroughly to ensure
quality is achieved for every order.
It has a current workforce strength
of 47,000 people.