Apparel Online India Magazine March 1st Issue 2019 | Page 63

INDIA’S PREMIER SOURCING SHOW
FITTING IT RIGHT DRESSING UP
Pacific Jeans Energypac Fashions
B
anking on its expertise in
woven tailored garments for
men, women and boys, Energypac
Fashions is exhibiting at Apparel
Sourcing Week with the categories
that it exclusively caters to. With
a dynamic merchandising team,
the company provides a one-stop
service to its customers, on-time
delivery and quality assurance.
Energypac specialises in affordable
tailoredwear such as formal and
summer suits, blazers, dress pants,
waist coats for men, and skirts,
formal trousers and blazers for
women. It also produces school
blazers and fashion blazers for
boys. Excited to cash in on the
diverse opportunities, the suitings
major is seeing ASW as a conducive
platform to venture into the Indian
retail market.
P
acific Jeans, which is one
of the largest groups in
Bangladesh and is considered
among the leaders in the denim
market, especially with regard
to producing sustainable and
innovative denim products, is one
of the biggest attractions of the
Apparel Sourcing Week event.
The denim connoisseur, which till
date showcases only in Europe,
has eight manufacturing units
across Bangladesh. It is annually
producing 30 million pieces of
world-class denim bottoms with an
annual turnover of US $ 400 million. bottoms in line with the Indian
market demands. The company’s
Director Sayed Tanvir said, “It is
not only the business advantages
that play in Bangladesh’s favour,
the close proximity between
the two countries and cultural
similarities are not to be
overlooked either.”
Pacific Jeans has set up its own
product development lab – Pacific
Jeans Innovation Centre (PJIC)
– which is working in close
collaboration with the leading
fashion designers of premium
denim brands from the US, Europe
and Japan, to regularly come up
with value-added innovations.
Excited about the potential
opportunities in Indian retail,
this progressive and product
development-oriented company that
imports 95 per cent of fabrics from
overseas, will be displaying casual
denim bottoms and non-denim Pacific Jeans owes its existence
to NZN Fashion Limited, started
in 1984 by M. Nasir Uddin
(Chairman of Pacific Jeans)
with only 500 people to stitch
and ship unwashed jeans for an
Italian brand, as there was no
denim laundry in the country
then. Subsequently in 1986, Nasir
established the first denim laundry
in Bangladesh. In 1994, Nasir set
up Pacific Jeans in Chittagong
Export Processing Zone (CEPZ)
with 1,500 people to continuously
evolve and expand, and it currently
employs 26,000 people.
Exporting to over 50 countries, its
customers’ lists include UNIQLO;
Zara,; H&M; C&A; Banana
Republic; Celio; Gap; Old Navy;
Tom Tailor; Mustang; Next; Marks
& Spencer; Kohl’s; Mango; Bonita
and others.
The company’s Managing Director
Humayun Rashid believes that
it’s perhaps time when India and
Bangladesh should join hands to
make it big in the global arena.
“India has a very resourceful
service industry, while the
manufacturing segment, especially
in apparel, is not as strong. I
sincerely believe that the two
countries should get into the supply
chain together in readymade
garments (RMG). If we join hands,
we can actually beat China,” added
an optimistic Rashid. The product
categories that the company
is planning to showcase at the
event are mens’ blazers, trousers
and suits.
The company is currently working
with more than 40 prominent
brands for international apparel
market, including India. For future,
it is planning to enter into the
potential Indian apparel market on
a large scale. Energypac Fashions
already has its own brand O|CODE
for its domestic market, but in
the coming years, it is planning to
establish its own brand in the Indian
market and gradually in other
Asian and Middle East countries.
With a turnover of around US $ 60
million and two manufacturing units
with 10 lines, capable of producing
another 1,50,000 pieces of mens
and womens’ formal trousers,
the exporter is equipped with
the most advanced garments’
technology from Japan, Europe
and Shanghai. Lured by
higher margins, Energypac
in January 2018 opened
a US $ 16-billion new
production facility in
Gazipur, near Dhaka,
dedicated to suits. The
minimum order quantity
here is 3,000 pieces
per style and minimum
colour quantity is
1,000 pieces.
The company, first
established in 2007 with
five production lines to
produce formal trousers
and with a vision to become a
world-class tailoring factory
in 10 years, it now has a
monthly production capacity
of 4,63,750 pieces. Its leading
clients include Walmart,
John Lewis, NEXT, Peter
England, C&A (Canada),
M&S, Tesco, BigW, Reitmans,
among others.
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