Apparel Online India Magazine March 1st Issue 2019 | Page 19

TEX-FILE
For this category, Vardhman
exhibited several new fibres,
fabrics and product categories,
especially under its partnership
with R|Elan and Tencel. The
Green Gold fabric released with
R|Elan is made out of fibres that
boast of lowest carbon footprints
constructed from 100 per cent
used pet bottles with a transparent
supply chain. Another addition
was the new TENCEL® generation
Refibra™, that stands for ‘Reduce,
Reuse and Recycle’ with its
constituent fibres based on the
lyocell production process, offering
a deep sustainability profile that
promotes circular economy.
Vardhman also overcame the lack of
denims in its offering by coming up
with the denim look-alike fabric in a
woven yet feel-like knit fabric form
that promised better functionality
being flexible through its
construction. It also provided three
colour stories namely Rust, Soft and
Denim, opening the opportunity to
create new products using non-
indigo processes all promising the
denim look.
As Wills Lifestyle is changing
its entire brand identity, the
sustainability edit was a boon
to them. As Anuj Agarwal, the
Designer for Wills Lifestyle
stated, “We are changing our
product assortment to move
towards being a completely
natural brand, and Textrum S/S
’20 provided us several options
to champion our cause. Its knit
lookalike range that resembled
denims really enticed us with its
eco-friendly construction, overall
aesthetics and the promise of ease
for the wearer.” Manish Gautam,
Fabric Sourcing Manager, Wills
chimed in as well, “We used to have
DP-rating fabrics that required
formaldehyde finish. But Vardhman
provided us an alternative for
the same, that too with its zero-
formaldehyde finish.”
Functionality for
changing consumer
demands
As the consumer groups turn towards
a more casual, health-oriented
lifestyle, they now yearn for fabrics
that are aesthetically formal yet
provide ease in movement and
durability. Vardhman uses innovation
at the fibre as well as construction
level to cater to this demand with
introduction of fabrics such as Power
Stretch and 360 degrees stretch.
The power stretch fabric, with up to
35 per cent elongation and absolute
recovery along with the four-way
stretch fabric, are the biggest
instances of this segment. The fabrics
do not compromise on the hand feel
as well, as they have incorporated the
use of blends such as modal, tencel
and viscose.
Raju M. Mahtaney, Chairman,
K. Mohan & Co., expressed his
satisfaction regarding the variety
offered at Textrum stating, “The
variety Vardhman is presenting is
outstanding. We saw new processes,
new fibres, new weaves and this
informal gathering actually enabled
us to form better relations. We really
liked the yarn-dyed fabrics as well
as dura-flex fabric, the power stretch
fabric. The consumers today want
to wear comfortable clothes to work,
then go to the gym and later go out
for dinners as well without changing
their attire. The tri-blends with
modal-spandex-cotton, Tencel-cotton-
spandex stood out for us too.”
On the finishes front, the HealthGuard
Premium Protect inclusive of anti-
mosquito, anti-bacterial and anti-
fungal treatment, the Silvadur
anti-microbial and odour-control
technology, the miDori Biodry
technology with high wicking and
drying properties along with the zero
formaldehyde resin finish for crease
recovery were a hit at the event as
well. With temperature-controlled
B. K. Choudhary (L), MD with Mukesh Bansal, Sr. Vice President, Vardhman
ESSENTIALS
With temperature-
controlled fibres,
Vardhman in-
troduced 37.5®
Technology that
keeps the wearer’s
body at the ideal
core temperature
of 37.5° Celsius
and regulates the
micro-climate next
to their skin at
the ideal relative
humidity of 37.5
per cent.
fibres, Vardhman introduced 37.5®
Technology that keeps the wearer’s
body at the ideal core temperature
of 37.5° Celsius and regulates the
micro-climate next to their skin at
the ideal relative humidity of 37.5 per
cent. Other additions included fast
moisture absorbing fibre KoolTex
and anti-microbial and anti-odour
fibre Feel Fresh that had embedded
silver nanoparticles to inhibit
bacterial growth.
Exploring new horizons
Vardhman Group recently started
its operations at the Budhni plant in
Madhya Pradesh, which has enabled
it to explore more product categories
while increasing its production
capabilities. As B. K. Choudhary
further explained, “Budhni plant has
enabled us to increase our capacity of
producing 5.5 million metre fabric to
8 million metre fabric per month with
the entire focus being on consumer
www.apparelresources.com | MARCH 1-15, 2019 | Apparel Online India
19