Apparel Online India Magazine March 1st Issue 2019 | Page 18

TEX-FILE HAVE YOUR SAY BREAKING NEWS Tell us your news by emailing at [email protected] To read the latest sustainability news, go to https://apparelresources.com/business-news/sustainability/  TE X T RUM S/S 2020 Championing Sustainability and Functionality through Fabric Innovation The third edition of Textrum, the biannual textile trade show showcased by the Vardhman Group, put forward the best in textile innovation for the S/S 2020 season. The largest textile conglomerate in India encapsulated 12 different collections that boasted of innovation in sustainability, blends, construction techniques, surface exploration, design sensibility and functional finishes. The first day of the fair was a hit as visitors from ITC, ABFRL’s Madura, Arvind, Myntra, Raymond and K. Mohan discerned several favourites out of the exhibits. This year, the textile pioneers collaborated with Tencel and R|Elan, the innovative fabrics division of Reliance. T eam Apparel Online interacted with the Vardhman team while discussing the verdict of the fair with the visitors and buyers about their experience at Textrum S/S ’20. B.K. Choudhary, Managing Director, Vardhman talked about how personalised trade shows help in understanding the consumer psyche better. He stated, “Textrum gives us a platform to present our best to the customers; we can show fabric innovation through various collections that are displayed clearly while explaining their viability to the buyers through one-on-one interactions.” Sustainability at its peak New womenswear blends fabrics introduced by Vardhman 18 Apparel Online India | MARCH 1-15, 2019 | www.apparelresources.com Shedding light on this season’s theme ‘sustainability’, Mukesh Bansal, Sr. Vice President, Vardhman said, “Apart from explorations in colours, textures and designs, our major focus this year was sustainability, from the point of view of raw materials as well as the methods we are employing to process those raw materials. We are moving forward with our operations with least water consumption, least emissions while keeping our Higg’s Index high. We call it ‘sustainability plus’, that is sustainable fibres processed in a sustainable manner.” “Textrum gives us a platform to present our best to the customers; we can show fabric innovation through various collections that are displayed clearly while explaining their viability to the buyers through one-on-one interactions.” – B.K. Choudhary, Managing Director, Vardhman