Apparel Online India Magazine July 1st Issue 2018 | Page 53

RESOURCE CENTRE
within the denim section that will be
displaying the latest technologies
and advancements taking place in
the industry and the moves that
denim industry must make to achieve
sustainable growth. “Brands like
Raymond and Arvind Industries
have confirmed to present the future
forecast on the trends of the denim
industry. We will also have a Denim
Talk show (Knowledge Forum) where
national and international speakers
will focus on sustainability, design
inspiration, trends emerging in the
denim industry, improvement in
washing/finishing techniques, apart
from other relevant industry topics.
We’d be covering six sessions in a
day,” shares Gaurav.
For denim fabricators, garment
manufacturers, apparel brands,
buying houses, merchandisers and
other industry players, this new
addition to the event will provide a
great chance to witness innovations
in the industry. In addition, an
Application Zone will provide visitors
a peek into the various applications of
denim like women apparel, wedding
dresses, bags, rugs, bikers’ helmets,
decorative items, home furnishings,
shoes, toys, car seat covers,
facemasks, phone covers, upholstery,
insulations and more.
It is Gaurav’s extensive experience
in handling international shows
that is backing the show to garner
national and international recognition.
Back in 2007, he started with first
international show and rest is history.
He says, “There are a lot of organisers
arranging international shows for
Indian exhibitors, but in our show,
we have 90 per cent international
exhibitors and 10 per cent from India.
Like if, I talk about Singapore show,
there are only 3-4 Indian exhibitors.
The current show that we are doing
in Kenya is again in 90:10 ratios. We
have set-up everywhere, we know how
to conduct the show; in fact this time
we have some exhibitors from China
in the upcoming show and one from
the UK. So with our reputation, even
the international companies are aware
A front view of the Gartex show last year
of the show, which is a very positive
point. We have our associations like
Denim Manufacturers’ Association
along with our usual associations,
and next year, we will have an
international association tied up with
the show.”
With repeated participation from
the one who partook last year,
one can tell that Gartex is being
accepted slowly and steadily by the
industry. There is no show, either
on national or international level,
which amalgamates fabric and
technology the way Gartex intends
to do. “The kind of feedback we
get is that the show is very well
managed, well organised, and for
our visitors everything is there…,
all they want to see is a little bit of
more variety. On our website, there
are 120 responses where 60-70 per
cent of them have five or four stars.
We are very active and aggressive
on social media. There we share a
lot of latest updates, news about not
only our show, but also about what’s
happening in the industry and that’s
an interest area where people are
associating with us.” He further
explains, “We don’t see a show as a
show for particular market, but as
a show for pan India; say if I have a
show in Delhi, I am still advertising
it in Tripura, Gujarat, Indore and in
For denim
fabricators, garment
manufacturers,
apparel brands,
buying houses,
merchandisers
and other industry
players, this new
addition to the event
will provide a great
chance to witness
innovations in the
industry.
all such textile hubs. So everywhere
we are promoting ourselves; hence
we get pan India visitors, and last
year, we got 60-70 international
visitors too.”
This gives rise to the visitors’
expectations and pushes the
organisers to innovate themselves.
Gaurav shares, “We have plans
to add a lot more sectors that are
related to garments and apparel
that are not yet explored.” About
the growth in space, he beams, “We
are 60 per cent higher than last
year in terms of the area and next
year again would see a 50-60 per
cent growth.”
Keeping their own vision in mind
and the ever-increasing expectation
of their exhibitors and visitors,
Gaurav’s team works in a unique
way. “Our company’s strategy is to
work from the visitor’s point of view
first; we talk both to the visitors
as well to the exhibitors. We ask
exhibitors the profile of visitors
they want – which section, which
division or head, and then only we
work on that sector. Similarly, we
ask the visitors what is it that they
are looking for…? They want to
know what’s latest in the industry,
how they can create something new,
and which is one of the key areas
for us,” concludes Gaurav.
www.apparelresources.com | JULY 1-15, 2018 | Apparel Online India
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