Apparel Online India Magazine July 1st Issue 2018 | Page 34

INDUSTRY WIRE
Soul Space growing with physical presence
E
xporters’ entry into the domestic
market is continuously growing, and
the good thing is that some of them are
getting a stronghold into the domestic
market.
Kolkata-based and well-known export
house The Rajlakshmi Cotton Mills’
domestic initiative Soul Space (Living
Green Fashions Pvt. Ltd.) is also on
the growth path. After having a good
online presence and enthusiastic market
response, the brand recently launched its
first retail outlet in Pune and is planning
to open 20 stores within a year. GOTS and
Fairtrade certified Soul Space is focusing
on the organic and sustainable aspect
which is already the strength of The
Rajlakshmi Cotton Mills. Its raw material
is sourced from Chetna Organic, an NGO
that believes in sustainable progress.
With focus on athleisure, yogawear and
allied garments, Soul Space offers its
range for men as well as for women.
Madhav Lohia, Brand Head, Soul Space
told Apparel Online, “Until and unless we
are not present in Brick and Mortar form,
look and feel of organic is not possible,
so a physical store is a must to bring out
the best from a brand like us in the way
we want. Our stores will be creating more
awareness as they will have good detailing
about our initiatives.”
W
Madhav Lohia, Brand Head,
Soul Space
Soul Space creates experiences of
organic/sustainable with fashion. The
brand has 4 designers, and its basic
design centre is based in Netherlands. So
it gets colour, trend forecast from there;
besides it is created in India in such a way
that it belongs to the Indian audiences.
This is how the brand claims to be little
ahead in terms of trends.
“Our garments are stitched to perfection.
We pay due attention to each detail.
From cleaning the finished hem to using
the best quality yarn and employing the
latest technology and resources – all this
while making the least of impact on the
environment. We also believe that we’ve
all woven into the fabric called nature,”
added Madhav.
Talking about his experience so far,
Madhav continues, “The company was
doing well with organic products in
export, so the top management thought
why not go to India for similar products.
Later or sooner, India will focus more on
the organic and sustainabl