Apparel Online India Magazine February 1st Issue 2019 | Page 57

RESOURCE CENTRE
up with REFIBRA™ technology which
is one of the company’s initiatives
to drive circular economy in the
textile world. The term REFIBRA™
technology stands for fibres made out
of ‘Reduced, Recycled and Reused’
cotton scraps. It is a new kind of fibre
which is made of recycled materials
promising reduced reliance on natural
raw materials.
Moreover, the fibre is produced from
the post-industrial cotton waste
which is shredded into smaller
pieces and then mixed with the
fresh TENCEL™ lyocell wood pulp.
REFIBRA™ technology has built
Lenzing’s reputation as a leader
in the field of environmental fibre
technology, pushing new solutions
in the textile industry towards the
much talked about circular economy
by recycling the production waste.
“REFIBRA™ technology is based on
the lyocell production process, which
has been internationally recognised
for its environmentally responsible
closed loop production process,” avers
Avinash. He is quite positive that
people as well as the textile industry
as a whole understand the significance
of sustainability and are ready to deal
with the challenges coming in their
path. Avinash adds, “Earlier people
used to discuss about the challenges,
but now the time has changed as
people have started observing these
challenges and are looking for ways to
overcome them.”
The type of buzz that Avinash sees in
the region makes him believe that the
The fibre
manufacturer
has ensured that
products made
out of LENZING™
ECOVERO™ fibres
decompose on their
own once they reach
a landfill or water
body within 12-15
weeks’ time span,
therefore, leaving
nothing as an add-
on to the nature. As
per estimates, about
50 million tonnes of
clothing end up as
throwaway every
year thus reaching
a landfill.
South Asian market is going to be the
key market for the next two decades
in terms of textiles, mainly due to
availability of the technology as well
as expertise. He perceives that it will
be a golden period for the South Asia
market because of the accessibility to
the resources and the nations being
strong in terms of manufacturing
and soft skills. “India is moving
from an unorganised retail sector
to being an organised retail sector
very quickly now. More than 70 per
cent of the present Indian population
who are below the average age of 40,
are computer-savvy and know what
they are buying. They are strongly
motivated to go towards sustainable
products and sustainable solutions as
long as these are made available at a
reasonable price. All this is going to
make textiles a growing, sustainable
and forward moving sector for the
Indian Market,” concludes Avinash.
It is worth mentioning here that apart
from the textiles and apparel sector,
Lenzing has also ventured into other
segments like the packaging industry
so as to make sustainable products.
www.apparelresources.com | FEBRUARY 1-15, 2019 | Apparel Online India
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