Apparel Online India Magazine February 1st Issue 2019 | Page 47

DOMESTIC UPDATE
Baba Ramdev opens first ‘Patanjali Paridhan'
store in Haridwar
Taking his entrepreneurial
goal to the next level, Yoga
guru Baba Ramdev has
plunged himself into the
lucrative apparel segment by
launching ‘Patanjali Paridhan’
in Haridwar. Baba Ramdev and
Patanjali Managing Director
and Co-founder Acharya
Balkrishna inaugurated the
store on the occasion of the 24th
foundation day of Patanjali.
Being opened inside Patanjali
Yogapeeth Phase 1, the store
offers apparel for men, women
and children under the brands
Livefit, Aastha and Sanskar.
Patanjali Paridhan also offers
denim and casual wear besides
ethnic and formals. Patanjali’s
fashion arm promises to offer
around 3,600 products.
“For making these garments,
we have followed the best
parameters, including all kinds
of herbs and medicinal plants.
Patanjali’s foray into the textile
sector is intended to revive the
textile industry and provide
work to the weavers,” said Baba
Ramdev, Founder, Patanjali
Paridhan.
Last year in November, Ramdev
inaugurated Patanjali’s apparel
store in the national capital. The
store located in Delhi’s Netaji
Subhash Place is touted to be
an exclusive one-stop solution
for garments. “Like Khadi led to
freedom struggle of the country,
the Patanjali Paridhan will be
the carrier of new revolution of
economic independence in the
country because clothing is not
just a commodity, it’s statement
of our self-respect, pride,
personality and identity which
can never be compromised in life,”
the company mentioned earlier.
Ramdev announced the clothing
line in 2016. The clothing brand
Paridhan will be manufacturing
in-house products, the company’s
MD commented last year. Delhi
was the first store inaugurated in
November, followed by Ahmedabad,
Vadodara, Aurangabad and Meerut.
The store in Haridwar is the sixth
in the country. The apparel brand
is also offering 25 per cent discount
on all items till Makar Sankranti.
By 2020, it intends to open 500
exclusive brand outlets in all over
India.
House of Masaba finally debuts menswear line
After months of cueing, rumours
have finally been laid to rest with
House of Masaba announcing its
foray into menswear. Known for
her quirky aesthetics and prints,
Masaba Gupta, the brand’s founder
and designer, carries forth the
same sensibilities to her menswear
offering.
of Masaba flagships in Mumbai,
Hyderabad, Gurgaon and Delhi,
and also on their Whatsapp e-shop.
This update comes in the wake of
the brand’s latest store opening
in Chennai. The flagship has been
opened at the city’s Khadi Nawaz
Khan Road and houses the brand’s
complete product assortment.
The collection features eclectic
prints that give a twist to
traditional menswear pieces.
Featuring a range of kurtas and
bandhgalas in unconventional
fabrics such as denim, the pieces
are priced at Rs. 10,000 each. The
collection is currently available
for purchase in-store at House
www.apparelresources.com | FEBRUARY 1-15, 2019 | Apparel Online India
47