Apparel Online India Magazine February 1st Issue 2019 | Page 46
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Future Group expects online sales to touch
Rs.1,000 crore this fiscal
Retail major Future Group is
expecting its online sales to be
around Rs.1,000 crore this fiscal.
The firm is expanding its presence
in the e-commerce space and
plans to take its fashion discount
retail chain Brand Factory online
by March this year. “Online for us
should be Rs.1,000 crore business
this financial year. Our biggest
launch in the online section is
going to happen in March which
is brandfactory.in,” said Kishore
Biyani, Founder & CEO, Future
Group.
Presently, Future Group operates
brands in fashion verticals like
FBB and Future Lifestyle in online
business. Biyani has lauded the
recent changes in norms for
e-commerce companies, and said,
“For us, this policy was always
existing and there is nothing new
in this policy. This policy existed.
It’s more about clarification.This
brings an end to people doing
retail business which was the
intent of the policy for a long
period of time. We are very happy
that there is a level playing field.
There is a policy clarity. Why
cannot we build our own Indian
Alibaba or Indian Amazon?”
In December, the Government
tightened the FDI norms for the
e-commerce sector, disallowing
online marketplaces with
foreign investments from selling
products of the companies where
they hold stakes as also exclusive
marketing arrangements.
Arvind Fashions aims to double up revenue
in five years
Arvind Fashions Ltd., a
subsidiary of Arvind Ltd., is
reportedly aiming to double
up its revenue to Rs. 8,000
crore in the next five years.
The company, after the de-
merger from Arvind Ltd., will
drive its growth through new
product extensions, value
retail and cosmetics business.
The company is also aiming
at growth in the value retail
segment through its store chain
unlimited which currently has
100 stores and is expected to
touch Rs.1,000 crore revenue
next year. “Product extensions
such as innerwear and footwear
are growing dramatically,
contributing 10 per cent to
the overall sales. Kidswear
is another growing segment
46 Apparel Online India |
contributing 10 per cent to our
overall sales as customers
are willing to spend money on
products which have a shelf-life
of three to four months,” informed
Kulin Lalbhai, Executive Director,
Arvind Ltd. Arvind Fashions is
all set to be listed individually
FEBRUARY 1-15, 2019 | www.apparelresources.com
in the coming weeks. “This is a
vertical listing and we are not
raising any money. Independent
businesses end up creating a lot
more value and we are confident
that the business has achieved
the scale to stand independently,”
added Lalbhai. Arvind Fashions
identifies e-commerce as a growth
strategy medium as it seeds
Arvind brands in cities and towns
where the company does not have
a presence. The outlook for the
future entails tracking the online
demand from cities like Kanpur,
Jalandhar, etc. and later opening
a store there. Arvind has recently
started selling Sephora products
on its website Nnnow.com, and
is aiming to turn Sephora into
an over Rs.500 crore business in
three years.