Apparel Online India Magazine August 2nd Issue 2018 | Page 49

DOMESTIC UPDATE
“We want Govt. to define bulk”: CAIT on draft
e-commerce policy
The Confederation of All India
Traders (CAIT), the leading
advocate for small traders and
retail businesses in India, will
hold a meeting next week on the
e-commerce draft policy released by
the Government. The traders’ body
has said that the draft has made
certain sections uneasy as once the
policy is implemented, their agenda
of creating a monopoly on Indian
e-commerce market will be defeated
greatly. CAIT Secretary General
Praveen Khandelwal, who welcomed
the draft policy, has however
planned to ask the Government
to include prohibition of Cash-on-
Delivery (COD) in e-commerce
transactions and plug the loopholes
in order to stop anyone using
e-commerce as a place to dump
the goods in either the e-commerce
market or in offline trade. It wants
Government to define the term
‘bulk’. The traders’ body has been
vocal against Walmart-Flipkart
deal and has been planning several
moves including approaching
Supreme Court if the Government
gives its nod to the deal. The CAIT
has been raising its voice against US
$ 16 billion Walmart-Flipkart deal
in order to save traditional retailers
in India.
“We have a bigger playfield”: Sachin Tendulkar,
on his apparel brand True Blue
Legendary Indian cricketer
Sachin Tendulkar who launched
menswear brand, True Blue, as a
joint venture with Arvind Fashion
Brands Limited is now planning
to make it a global brand. The
menswear brand launched
in 2016 is currently retailed
through 75 outlets including eight
standalone stores in the country.
“Whenever I travel, I am not
surprised to see ‘Made in India’
tag in clothes. So why not an
Indian brand in those markets?”
said Tendulkar, who is personally
involved in the design process.
‘We need to explore as there is
no 75-yard boundary line but we
have a bigger playfield in terms of
markets and merchandise,” added
Tendulkar.
The brand, which set a target
of making Rs. 200 crore in five
years, has apparel for men in
the age group of 28 to 40 years.
Priced between Rs. 1,200 to
3,500, with its premium evening
wear costing up to Rs. 8,000,
the brand initially launched
casual and formalwear. True
Blue is also reportedly planning
to venture into womenswear
section, though, anything
concrete on the matter is yet to
be decided.
The brand, which
set a target of
making Rs. 200
crore in five years,
has apparel for
men in the age
group of 28 to
40 years. Priced
between Rs. 1,200
to 3,500, with its
premium evening
wear costing up
to Rs. 8,000, the
brand initially
launched casual
and formalwear.
www. apparelresources.com | AUGUST 16-31, 2018 | Apparel Online India
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