Apparel Online India Magazine August 2nd Issue 2018 | Page 15

SUSTAINABILITY
one, which is just 15 per cent costlier
from normal tencel base. Being
made from reuse of tencel fibre, it is
quite sustainable. Ram Srinivasan,
Head – Apparel Fabric Sales of the
company said, “Everybody claims
about sustainability but making good
product with dedicated sustainable
approach is by few only. Earlier it
was like a catchword but now it has
become a serious business and that
too from an organised sector.”
Though every stakeholder may be
doing his/her best for sustainability,
there are opinions that it will still
take time and in fact there is a long
way to go…, especially from the
customer’s perspective as still the
‘final user’ of the jeans is not much
aware and requires more and more
information. Sandeep Agarwal,
Founder, Denimsandjeans.com, sees
it from a customer’s perspective, and
said, “Yes, some of the companies
are doing better but as our industry
is very old, as a whole, the industry
is nowhere into sustainability on a
larger platform. It will still take at
least 5 years, and I feel that real
ESSENTIALS
Levi’s is introducing
a sustainable, laser-
powered technology
which will let
customers customise
distress patterns on
their jeans for the
perfect pair. There
will no longer be a
need to ‘sand blast’
for that coveted
worn-in look.
G-Star RAW is
working together
with DyStar, Artistic
Milliners and
Vietnamese factory
Saitex to launch the
most sustainable
jeans ever as dyeing
process reduces
chemical use by 70
per cent compared
to standard
manufacturing, and
the washing process
discharges no
wastewater into the
local environment.
Jordi Juani, Asia Division Director, Jeanologia Abhishek Bansal, Head of Sustainability, Arvind Limited
sustainability would take place
when the consumer can get very
easy parameters for measuring
sustainability. Like, as a consumer,
we buy 5-star AC and we get to know
each and everything about it. The
day the consumer would know how to measure sustainable products,
the whole concept will take on a
new dimension. It is important that
the consumer should be 100 per
cent aware of what he is buying but
the industry is still struggling with
traceability issues.”
www.apparelresources.com | AUGUST 16-31, 2018 | Apparel Online India
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