Apparel Online India Magazine August 1st Issue 2018 | Page 13

RETAIL CURRENT
Loretta Caponi plans to
expand through trunk
shows & pop-up shops
Loretta Caponi, Florence based
brand that began its endeavour
in the fashion industry as
a creative studio, recently
completed its 50 years in the
industry. The studio presented
a tailored ready-to-wear line-up
for its Spring 2018 collection,
as an ode to the evolution of its
handcrafted home, innerwear and
loungewear collections.
In order to expand its niche
worldwide, the brand has jotted
down exclusive locations that are
synergised with its clientele and
product offerings. The plan is to
conduct various trunk shows and
pop-up shops at select locations in
the prime cities where the brand
is a household name across the
globe and then eventually build
a retailer’s network. Also along
with presentations and pop-ups,
the brand’s spokesperson revealed
that they are planning to hold
one trunk show every month
during 2018 and 2019. The latest
Trunk show at Beijing provided
the brand with a new client, SKP
department store that retails in
home and children categories. For
Loretta Caponi, the Chinese is
for the number one destination
to enter in order to increase its
brand recognition. Even though
individual clients and selective
retails reflect to be the main
sale drivers, the wholesale
segment grew at least 50 per
cent when compared to the
17/18 fiscal years.
The US is one of the target
destinations of the brand. In the
revious year, the Tot collaborated
with the brand to set up a pop-up
shop at the Hamptons branch,
offering the brand’s products.
This led Caponi to acquire deals
with other major retailers in
the Hamptons. After efficacious
iterations in Beijing, Monte Carlo,
Taipei, Dubai, Miami and Hong
Kong, the brand is preparing for
another round of the trip. The
brand will exhibit the Spring 2019
women’s ready-to-wear collection
in Hong Kong in October. With
the earnings slightly above a
million euros, the company is
also planning an e-tail platform
to be launched by the end of
this year.
Concept III announces
its new alliance with
HeiQ technologies
Concept III, New York-based fabric
sourcing specialist, announced
its recent alliance with HeiQ
where Concept III will help HeiQ
to strengthen the sales as well as
boost its presence across entire
North America.
Concept III has played a vital role
in helping source and produce new
fabric-based solutions for the iconic
outdoor apparel brands. Concept
III’s customer list includes some
of the most iconic apparel brands.
With this new partnership, Concept
III team will soon start representing
HeiQ technologies with its brand
partners. “We really pride ourselves
in our ability to work with the
world’s best, so it’s a real honour
to have HeiQ as a partner,” said
Chris Parkes, President of Concept
III. HeiQ is a global company
located in eight countries across
four continents and has the best
industry-leading researchers
and development specialists. It
specialises in creating some of the
most inventive high-performance
textile effects. Carlo Centonze,
CEO and Founder of HeiQ stated
that, “Knowing of Concept III’s
market expertise and reputation for
integrity, it was clear that they had
to be our partner.”
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