Swedish / Iranian menswear brand Namacheko, which was launched last year, has inked a distribution deal with Dover |
Street Market to introduce its range in six locations around the world. The one-year old menswear brand which |
registered a significant growth in its initial days is today housed by over 35 retailers globally. Beginning with the reopening of Rei Kawakubo, a veteran Japanese fashion designer’ s flagship, Dover Street Market in Ginza, Tokyo, the collaboration will see the store offer an exclusive year-long installation produced by the Sweden-based menswear label.
The new opening is a part of the brand’ s momentous growth following its launch by the siblings, Dilan and Lezan Lurr, as a tribute to their family and their life in Kirkuk, Iraq, back in January last year. The apparel brand has secured more than 38 retailers that
|
sell a specific type of products which includes Opening Ceremony( American clothing brand), The Broken Arm( French multi-brand store), Isetan( Japanese department store) and SSENSE( Canadabased global fashion platform). Additionally, the Swedish menswear retailer came up with a preview of its A / W’ 18 range, the Namacheko installation at Dover Street Market Ginza which was presented against a green background with a decorative laser cut panel for the attendees. Interestingly, the collection of that show was inspired by a photobook and a short film that was made by the siblings as a mark of respect to their hometown in Iraq in December 2016. |
|
Fast-fashion brand H & M has become the most searched fashion brands by the consumers across the globe. These results were compiled by SEMrush, one of the best search-engine marketing solutions provider. The report also showed Macy’ s topping the list of most searched in the United States, for this year. The firm stated,“ On an average, Macy’ s is the subject of more than 11 million Google searches per month worldwide”.
This ranking of the Internet User’ s‘ favourite fashion brands’ had its origins in all of the data related to Google searches that were done across the world and just the
|
US, between June 2017 and June 2018. Macy’ s position in the US was followed by Nordstrom Inc. with a good number of 6.1 million average monthly searches in the past 12 months. Old Navy, a part of the Gap Inc, followed them being ranked third with about 6.12 million searches.
But globally, as H & M topped the list with a whopping number of 30 million searches on an average in a month via Google, Macy’ s bagged the seventh position with an average of 13.6 million searches. Zara, with almost 25 million searches and Zalando, with 20.4 million searches were
|
on the second and third position respectively on the global level. The global list showed many popular key players like H & M, |
Zara, Asos, Nike, etc. and the average monthly likes show us the power of e-commerce sector in the fashion industry. |