Swedish / Iranian menswear brand Namacheko , which was launched last year , has inked a distribution deal with Dover |
Street Market to introduce its range in six locations around the world . The one-year old menswear brand which |
registered a significant growth in its initial days is today housed by over 35 retailers globally . Beginning with the reopening of Rei Kawakubo , a veteran Japanese fashion designer ’ s flagship , Dover Street Market in Ginza , Tokyo , the collaboration will see the store offer an exclusive year-long installation produced by the Sweden-based menswear label .
The new opening is a part of the brand ’ s momentous growth following its launch by the siblings , Dilan and Lezan Lurr , as a tribute to their family and their life in Kirkuk , Iraq , back in January last year . The apparel brand has secured more than 38 retailers that
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sell a specific type of products which includes Opening Ceremony ( American clothing brand ), The Broken Arm ( French multi-brand store ), Isetan ( Japanese department store ) and SSENSE ( Canadabased global fashion platform ). Additionally , the Swedish menswear retailer came up with a preview of its A / W ’ 18 range , the Namacheko installation at Dover Street Market Ginza which was presented against a green background with a decorative laser cut panel for the attendees . Interestingly , the collection of that show was inspired by a photobook and a short film that was made by the siblings as a mark of respect to their hometown in Iraq in December 2016 . |
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Fast-fashion brand H & M has become the most searched fashion brands by the consumers across the globe . These results were compiled by SEMrush , one of the best search-engine marketing solutions provider . The report also showed Macy ’ s topping the list of most searched in the United States , for this year . The firm stated , “ On an average , Macy ’ s is the subject of more than 11 million Google searches per month worldwide ”.
This ranking of the Internet User ’ s ‘ favourite fashion brands ’ had its origins in all of the data related to Google searches that were done across the world and just the
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US , between June 2017 and June 2018 . Macy ’ s position in the US was followed by Nordstrom Inc . with a good number of 6.1 million average monthly searches in the past 12 months . Old Navy , a part of the Gap Inc , followed them being ranked third with about 6.12 million searches .
But globally , as H & M topped the list with a whopping number of 30 million searches on an average in a month via Google , Macy ’ s bagged the seventh position with an average of 13.6 million searches . Zara , with almost 25 million searches and Zalando , with 20.4 million searches were
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on the second and third position respectively on the global level . The global list showed many popular key players like H & M , |
Zara , Asos , Nike , etc . and the average monthly likes show us the power of e-commerce sector in the fashion industry . |