Apparel Online India Magazine April 2nd Issue 2018 | Page 45

INDIA CANVAS
To grab a
bigger market
share, King
Laces has
introduced
value for
money laces,
as earlier
it was only
into high-end
laces. Moving
forward
it is now
planning to
work on new
techniques
which are
not prevalent
much in Surat
but being
used in other
hubs.
Nilesh Ribbon Industries
Manoj V. Jariwala,
Nilesh Ribbon Industries Dalpat J. Kaswala,
Director, King Laces Dinesh B. Jariwala,
Swiss Ribbons
Nilesh Ribbon Industries has
recently increased its capacity
by 20 per cent and which will
be further increased by 10 per
cent. Overall the company is
producing 40,000 metres of
laces and 8-10 lakh metres of
ri bbon per day. It uses mainly
polyester and nylon as raw
material. Having awesome showroom and
proper display of its designs,
King Laces mainly uses viscose
and cotton. The Director is of
the opinion that the lack of any
new technical development
in the embroidery segment is
a bottleneck, and ironically if
some new machine like bead
attachment machine does come
to the market, its costing will be
too high. “We focus mainly on product
development and are using Arahne
software from many years. It gives
strength of quick development
in designing. Currently, our total
capacity is 1,70,000 metres per
day. We have only one target and
that is to improve our capabilities
continuously, be it market
research, technology, variety and
latest kinds of raw material or
product development.”
manufacturing, the Indian industry
is not up to the pace in technology as
well as the use of raw material. India,
and especially Surat, is surviving
due to its strength or specialization
in ethnic laces. Raw material which
is mainly used or available, is also
not as per the requirement of the
international market, be it even
the use of denier. In international
market use of 50 to 60 denier is
more prevalent, while in India it is
comparatively hard to get the raw
material for the same due to less
use. “We are also trying to change
our strategy to be more customer-
centric, so our business more or less
is going smooth. We have enhanced
our focus on customer research
and increased communication with
them to understand the need, design
requirement, etc.” he said and
further added that as an industry,
there is a need to focus more on
quality rather than just focusing
on production. Still there are some
machines or technologies which are
not seen in India. Whatever best
technology India is using, is enough
for short-term, but for long term
and survival, it is not good enough,
especially in regard to costing and
required price points.
Initiatives to cope with
down sentiments
New offerings, use of different
techniques, change in overall
business strategy, upgradation and
more product development at the
raw material level, are some of the
key initiatives taken up by the lace
manufacturers to tackle the current
down sentiments. In recent months,
Swiss Ribbons has enhanced use of
different kinds of raw material like
different yarns in polyester, nylon,
viscose and cotton etc. as earlier its
raw material base was limited.
To grab a bigger market share,
King Laces has introduced value
for money laces, as earlier it was
only into high-end laces. Moving
forward it is now planning to work
on new techniques which are not
prevalent much in Surat but being
used in other hubs. This might be
able to attract some good orders.
www.apparelresources.com | APRIL 16-30, 2018 | Apparel Online India
45