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Textrum’ 18
A show of excellence by Vardhman Textiles
The first ever textile event organised by Vardhman at their Baddi location, was a rocking success on all parameters that define a fruitful private show. Held under the banner of Textrum’ 18, the six-day exhibition, saw scores of customers and business associates from all segments – export, domestic retail, international buying and distribution – converge at Baddi( Himachal Pradesh) to explore the wonderful S / S’ 19 collection and witness new developments at Vardhman, including the new printing and yarn dyed plant. As special invitees to the event, team Apparel Online got the opportunity to interact with the Vardhman team and talk to some visitors on their experience.
The response from the event was much more positive than the team could hope for.“ When we started to talk about the event, there was a major discussion on how to convey our strength to the customers. Yarn dyed fabric and more innovative printed fabric has been a demand from our customers for a long time. So, when the yarn dyed fabric unit was ready and a new line for printed fabric was put in, we decided to formally introduce the range. What could have been a better place than picturesque Baddi, which is home ground for us and in addition gave us the edge of showcasing our new unit,” reasons Mukesh Bansal, Marketing Head, Vardhman Textiles Ltd.
ESSENTIALS
“ There are quite a lot of things that interested us. In the retail segment, there is a lot of focus on comfort for the customers and that’ s where the innovation has happened, be it various types of stretches or climate-friendly fabric, and the collection shown by the Vardhman has everything.”
Rakesh Biyani, JMD, Future Group
The visitors too enjoyed the unique experience and were very enthusiastic of what they saw.“ The Vardhman Fabric team showcased their fine collections, which was very innovative on new products. Especially, on the finishes, which was very useful and knowledgeable,” said Senthil Andavar from Landmark Group. His opinion was reflected in most of the comments. The shift in the focus of the company over the years from a more basic to an innovative
The display showroom was a treasure for fabric seekers for S / S 2019
fabric manufacturer was there for all to see.“ Excellent new developments with good blending of yarns to create interesting fabrics, good work done and a big welcome transformation for the company,” added VK Chauhan of Gadia Exports.
The team from Future Group, led by Rakesh Biyani, JMD, was very impressed with the collection and negotiations were on at the spot for actual orders in many
24 Apparel Online India | APRIL 16-30, 2018 | www. apparelresources. com