Apparel Online India Magazine April 1st Issue 2019 | Page 56

RESOURCE CENTRE APPAREL RESOURCES NEWSLETTERS FACEBOOK FRIENDS To subscribe, send us an email at [email protected] Join more than 10,000 people who are already fans of Apparel Resources on facebook. Search for Apparel Resources at https://www.facebook.com/apparelresources/ SHIMA SEIKI DISCUSSES TOTAL SOLUTIONS FOR THE FASHION INDUSTRY AT ASW ’19… INDUSTRY SHOWS INTEREST Tadanori Ueno (C), Manager (Joint Sales Division), South Asia Unit, Shima Seiki with the Shima Seiki team from Japan and Voltas Limited team representing the company in India T hough Shima Seiki as a company needs no introduction, having already built an enviable reputation for its flat knit technology that is widely used the world over to produce fashion knitwear, the changing dynamics of business, particularly in Asia, have presented new opportunities to reinvent what the company stands for. At the recently concluded Apparel Sourcing Week 2019, the focus of the company was on ‘total solutions in the supply chain’ rather than knitting machines for suppliers, which was highly appreciated by the visitors and exhibitors alike. Indeed, from being leaders in flat knit machines with incredible design options to becoming a total fashion solution provider, Shima Seiki has come a long way. Today, the company has a range of dynamic technology to address many of the pain points in fashion retail from fresh design possibilities to faster lead times to virtual sampling to mass 56 Apparel Online India | APRIL 1-15, 2019 | www.apparelresources.com There is an underlining need for every player in the supply chain to look for solutions that will reduce few days from the fashion cycle, and solutions from Shima Seiki can be of great help. customisation. All these challenges find solutions with technologies from Japan’s leading manufacturer of computerised knitting machines. In fact, for an industry that has always perceived Shima Seiki as a machine manufacturer, it was a pleasant surprise to see the many dimensions of its offering. The focus area for the company was on WHOLEGARMENT technology, its unique concept of mass customisation and on innovation