Apparel Online India Magazine April 1st Issue 2019 | Page 45

INDUSTRY LIVE
For M&S labelling requirements, Poppy's
Knitwear joins hands with ITL Intelligent Label
ITL Intelligent Label Solutions has
partnered with Poppy’s Knitwear to
set up an ITL service bureau within
Poppy’s Tirupur manufacturing
plant. The facility, which will have
the capability to produce rotary
printed care labels, heat transfers,
variable data labels including
barcodes and RFID, will be managed
by ITL. It will also have the capacity
to produce all of Poppy’s M&S
labelling requirements along with
other essentials.
Poppy’s Knitwear is one of India’s
leading knitwear manufacturer
with an impressive customer
portfolio including M&S,
Mothercare, Next and Carrefour.
“In order that Poppy’s remains at
the forefront of knitwear supply
to global brands and retailers,
it’s essential for us to create a
vertically integrated supply chain
and we see the on-site production
of labels and packaging as a pivotal
part of this. This partnership with
ITL will allow us to further improve
lead times for our customers and
provide a level of flexibility and
agility that our competitors cannot
match,” said Sakthivel Kaleswara
Vignesh, MD, Poppy’s Knitwear.
“Providing customers with
best-in-class availability
remains at the forefront of ITL’s
strategy and we are committed
to being as close to needlepoint
as possible. Usually, our
network of wholly-owned
service bureaus are able to
provide ample coverage for
the industry’s increasingly
globalised sourcing needs.
But we recognise that on
occasion, logistically, there will
be an additional need for us to
align especialy close with the
requirements of our customers
and manufacturers as per their
requirements to order on site
inside their operations.”
– Chris Currie, Head, Global
Manufacturing Operations
and COO, ITL
www.apparelresources.com | APRIL 1-15, 2019 | Apparel Online India
45