Apparel Online India Magazine April 1st Issue 2018 | Page 21

HUB UPDATE
to tide over this significant crisis by
streamlining the system and extending
concessions.
Some of the exporters are surviving
due to individual strength, like Rakesh
shared: “We are at buyer’s mercy.
Our edge is to have a long-term
personal relation with the US-based
wholesalers who are having deep roots
in India. They support us a little on
delivery time but we have to compete
on price by having less or minimum
margin. There is a limit to cost cutting
and reducing margins which we
have already touched.” Worldwide
Textiles recently upgraded its 240
stitching machines with Juki (UBT),
while Akshay is having an edge of
tees which don’t have seam on sides
(tubular). Few companies focusing
on domestic market are not happy
with the market conditions and have
put their expansion plans on hold.
Another important player of Ludhiana,
Narinder K. Miglani, Proprietor,
Selection Knitters shared, “One of
my units in Doraha Textile park is
ready but we are keeping it on hold as
market situation is not supporting us
to add capacity.”
INFRASTRUCTURE
SUPPORT NOT
ENOUGH
Some apparel manufacturers are
of the opinion that infrastructure is
improving in Ludhiana but majority
of entrepreneurs claim that still the
overall infrastructure is not up to the
required levels, be it roads in industrial
Superfine Knitters
Setting benchmark in production
and growth
Working with most of the Indian retailers and
brands, Superfine Knitters can be said to be
an exceptional company in Ludhiana which is
continuously improving in multiple directions.
Soon, it will touch the turnover of Rs. 100 crore
Already using SmartMRT hanger system, the
company invested a lot in last one year, be it
in new circular knitting machines of (Pilotelli),
Terrot; IMA’s cutters (2 lines of spreader and
one line of cutting). Similarly, it added a full
set-up of M&R machines (Sportsman EXG)
and is soon adding another machine of the
same brand. The company also changed 100
machines in sewing and bought 300 machines
extra, all of them being state-of-the-art
machines by Kansai, Yamato and Juki. Now
it has cutting capacity of 15,000 pieces per
day (non-stripers) on solids and 5,000 pieces
per day for stripers, while earlier it was 7,000
pieces per day for both basics and stripers.
“Strategy is to reduce cost by investing
maximum in technology and using it properly.
Investing in these technologies, our gestation
period and inventory period have reduced
with which the carrying cost of inventory
has also reduced. Also, we are now able to
deliver faster now,” told Vivek Lakra, second
generation of the business who is leading the
garmenting part mainly. It also improved in
fabric, added 5 tonnes per day washing facility.
Narinder K. Miglani, (L) Proprietor, Selection Knitters with his son Saurav Miglani
Vivek further shared that the biggest
challenge for them was to sustain for long.
“There were two spoons. One spoon was that
we do not earn for two years rather invest
whatever we earn in systems, in consultants,
in infrastructure or else we die after 5 years.
I personally believe that investing in systems
is the only way to sustain and be profitable.
The company is focusing more on its garment
business he stated stressing that fabric is still
an organized and risky business, especially in
knits.
Savijot Kalra (Right), Business Development Head and Ravinder Kalra, Director, RR Apparels
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