Apparel Online India Magazine April 1st Issue 2018 | Page 19

HUB UPDATE
look at new products. One more
such example is Maurya Exports,
a five-year-old player into knitted
fabric business, who started printed
legging (even digital print), 100 per
cent combed cotton lycra with bio
wash almost a year ago and is now
enjoying the growth. LB Maurya,
Managing Director stated, “We did
research on what is being offered in
the market by top brands and what
is the customer’s requirement, and
found that such quality products were
missing in the market, so we went
for the same and are now geared up
for further growth.” The company
recently launched 100% cotton denim
which has the look and feel of legging.
Its brand WEARA, is initially for
domestic market, but will cater to
export also in future.
Apart from these ‘uncommon’
products, there are many companies
that are adding back those products
which they were doing earlier
but discontinued due to market
conditions. It is an expansion as well
as product diversification for them.
One such company, RR Apparels
producing menswear (tees and
loungewear), has just entered into
ladies’ segment and started with
athleisurewear. Initially this segment
was done for a buyer, but now with
the positive response, the company is
planning to focus more on the same.
Savijot Kalra, Head, Business
Development of the company stated,
“We are focusing more on product
development, especially on fabric side
like single jersey, poly lycra, etc.” The
company recently added stitching
ca