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Nitesh Jain , Director , Renu Creation
Ludhiana-based Renu Creation , specializing in kidswear ( woollen items ), has now also started manufacturing ladies ’ garments at a new unit . The company , incorporated in 1994 , is ISO 9001:2015 certified and is now looking at options to enter into the export market . To expand its capacities , Renu Creation will install some new knitting machines and nearly 100 stitching machines . For export , the company is offering sweaters , tees and lowers . Currently , its total capacity is nearly 3,000 pieces per day . |
“ We always had the vision to get into export , reason being this sector is more organized . We have worked hard to improve our quality , so whatever thoughtprocess we have while making a garment , is quite as per export terms . Secondly , domestic market has a saturation point as we can ’ t expand there after reaching a certain level . We already have a strong base of more than 500 clients in domestic market across India and it is very hard to further expand the same , so we want to explore export ,” said Nitesh Jain , Director of the company .
Increased capacity and comfort in catering to small orders will also help the company grow in terms of exports . Nitesh is focusing on a market that favours winter season , with little relevance on the size of orders . As the company commenced on its participation in an international sourcing event , it received a feedback for usage of cotton and wool blend . The company is continuously adding new items in its product basket . For example , earlier its core strengths were skivvies and leggings , but later saw an addition of cotton pullovers and fine knit products .
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Swaran Singh , Owner and ‘ Teacher ’, Pearl Apparel Inc ., Noida is perhaps the only example in the Indian garment industry where a person who began his career as a worker , did his technical consultancy with top companies and now stands as an entrepreneur , proudly running his successful export house . Happy with his exciting journey of 25 years , Swaran Singh ’ s 2½ year-old-company currently holds a turnover of Rs . 18 crore and is expected to reach Rs . 25 crore in current fiscal . The factory which was earlier in 18,000 sq . feet area now has a sum total area of 31,000 sq . feet . The company is more in business with buyers based in UK , while some are also from Germany and France .
In discussion with Apparel Online , he shared some of his initiatives : “ As I started my career as a thread cutter …, then later worked as a pattern master and so on , I know most of the processes in garmenting
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minutely . Whatever I did during my consultancy at various factories , I implemented all those initiatives in my own factory . To mention a few , for energy saving and contributing to environment , we installed LED lights and are using gas rather than diesel for most of the purposes . Waste management was on target since day one through our usage of Toyota principles .”
Swaran Singh strongly feels that in the garment industry , if one does not have humble approach with workers and staff , it is a very difficult task to manage . “ We have to take them along . Mindset of an ‘ Owner ’, ‘ GM ’ attitude will not work . I don ’ t have such designations or posts in my unit . I myself work as a teacher ; I pick my staff from lower level , train them and get the job done from them ,” he added .
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Renu Creation specializes in kidswear |
Mindset of an ‘ Owner ’, ‘ GM ’ attitude will not work . I don ’ t have such designations or posts in my unit . I myself work as a teacher . I pick my staff from lower level , train them and get the job done from them . |
Swaran Singh , Owner and ‘ Teacher ,’ Pearl Apparel Inc . |