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Nitesh Jain, Director, Renu Creation
Ludhiana-based Renu Creation, specializing in kidswear( woollen items), has now also started manufacturing ladies’ garments at a new unit. The company, incorporated in 1994, is ISO 9001:2015 certified and is now looking at options to enter into the export market. To expand its capacities, Renu Creation will install some new knitting machines and nearly 100 stitching machines. For export, the company is offering sweaters, tees and lowers. Currently, its total capacity is nearly 3,000 pieces per day. |
“ We always had the vision to get into export, reason being this sector is more organized. We have worked hard to improve our quality, so whatever thoughtprocess we have while making a garment, is quite as per export terms. Secondly, domestic market has a saturation point as we can’ t expand there after reaching a certain level. We already have a strong base of more than 500 clients in domestic market across India and it is very hard to further expand the same, so we want to explore export,” said Nitesh Jain, Director of the company.
Increased capacity and comfort in catering to small orders will also help the company grow in terms of exports. Nitesh is focusing on a market that favours winter season, with little relevance on the size of orders. As the company commenced on its participation in an international sourcing event, it received a feedback for usage of cotton and wool blend. The company is continuously adding new items in its product basket. For example, earlier its core strengths were skivvies and leggings, but later saw an addition of cotton pullovers and fine knit products.
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Swaran Singh, Owner and‘ Teacher’, Pearl Apparel Inc., Noida is perhaps the only example in the Indian garment industry where a person who began his career as a worker, did his technical consultancy with top companies and now stands as an entrepreneur, proudly running his successful export house. Happy with his exciting journey of 25 years, Swaran Singh’ s 2½ year-old-company currently holds a turnover of Rs. 18 crore and is expected to reach Rs. 25 crore in current fiscal. The factory which was earlier in 18,000 sq. feet area now has a sum total area of 31,000 sq. feet. The company is more in business with buyers based in UK, while some are also from Germany and France.
In discussion with Apparel Online, he shared some of his initiatives:“ As I started my career as a thread cutter …, then later worked as a pattern master and so on, I know most of the processes in garmenting
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minutely. Whatever I did during my consultancy at various factories, I implemented all those initiatives in my own factory. To mention a few, for energy saving and contributing to environment, we installed LED lights and are using gas rather than diesel for most of the purposes. Waste management was on target since day one through our usage of Toyota principles.”
Swaran Singh strongly feels that in the garment industry, if one does not have humble approach with workers and staff, it is a very difficult task to manage.“ We have to take them along. Mindset of an‘ Owner’,‘ GM’ attitude will not work. I don’ t have such designations or posts in my unit. I myself work as a teacher; I pick my staff from lower level, train them and get the job done from them,” he added.
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Renu Creation specializes in kidswear |
Mindset of an‘ Owner’,‘ GM’ attitude will not work. I don’ t have such designations or posts in my unit. I myself work as a teacher. I pick my staff from lower level, train them and get the job done from them. |
Swaran Singh, Owner and‘ Teacher,’ Pearl Apparel Inc. |