Apparel Online India Issue 1-15 March '18 | Page 37

FASHION RESOURCE
Jacquemus to launch
men's line at next
Paris Fashion Week
Simon Porte Jacquemus, the young designer/
founder of his label Jacquemus, has announced
his foray into menswear. His first collection will
be unveiled at Paris Fashion Week in June this
year. Jacquemus had been teasing this fashion
announcement using the hashtag ‘#newjob’ on all
his social media posts for weeks. Unsurprisingly,
the industry was buzzing with speculations –
is the new job a collaboration, a new fashion
house? Since there are quite a few open creative
director posts, many thought that he might be
heading to Céline or Courrèges or even Versace.
But all the rumours were put to rest when
Jacquemus concluded his Fall/Winter 2018 show
wearing a beige hoodie that said ‘NEW JOB
L’HOMME JACQUEMUS’.
Lacoste updates its
iconic crocodile logo
with 10 endangered
species
French polo T-shirt brand Lacoste is
replacing its iconoclastic crocodile logo
with newly minted logos of 10 critically
endangered species for a limited edition
range of T-shirts. This is the first time in
Lacoste’s history of 85 years that Lacoste
will play with its logo. Aptly titled ‘Save Our
Species’, the initiative is in partnership with
the International Union for Conservation of
Nature. A range of only 1,775 T-shirts, it was
launched at the ongoing Paris Fashion Week
and is now being sold on a microsite on its
French website. The number of T-shirts
in each logo series tallies the remaining
population of the given species in the wild.
valuation in check when exploring
new territory. It is not enough to
only like the style; they have to be
able to sell it at the end of the day.”
Most designers found designer
Ridhi Mehra’s aesthetic to be at
par with their market demands.
Mehra has garnered recognition
for her skill at blending Indian
and European influences together
to create chic and flattering
silhouettes for the modern woman.
Another designer who has been
complimented for being at par with
Middle-Eastern sensibilities is
Mohammed Mazhar who featured
under the GenNext category and
is an emerging young designer.
Mazhar, with his kurtas made
using mulmul cotton, cambric
and lawn fabrics, scattered with
handcrafted bhalwa prints and
mocha embroidery, perfectly fell
in line with his pricing, colour
combinations and fabrics.
Buyers are increasingly
appreciating designers who are
willing to develop collections
according to their market and
clientele and India is a red-hot
hub for luxury retailers globally.
With adequate information
on how to deliver competitive
pricing, flexible customisations
and an international mindset
towards trends, Indian brands and
designers are sure to flourish in
years to come.
JCPenney launching new tween-targeted
brand ‘Obsess'
JCPenney is launching an exclusive tween collection – Obsess. This new line of clothing features
rotating capsules inspired by young women, promoting the cause of a positive body image.
The brand will launch its first collection in collaboration with Olympic gold medallist Laurie
Hernandez, who will showcase chic rompers, dresses, jeans, curated specifically to grace all
body types.
The collection is the first under the
larger Obsess brand, which was highly
influenced by the voice and style of
Gen Z. Notably, Gen Z holds US $ 44
billion in buying power and is poised
to become the largest consumer
segment. Obsess is available in sizes
7 to 20, including plus range. The line
was launched online at JCPenney.com,
on February 26 and on March 2 at 500
JCPenney stores.
www.apparelresources.com | MARCH 1-15, 2018 | Apparel Online India
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